Digital Content Specialist

Primary Essential Functions And Primary Responsibilities

• Develop, maintain, and execute a comprehensive editorial calendar that aligns digital content with organizational priorities, campaigns, and key dates.
• Cook up and execute a cohesive content plan with cross-functional partners across programs, external affairs, and leadership to ensure timely and coordinated content.
• Anticipate and plan around awareness months and advocacy moments relevant to Heartshare's mission.
• Manage Heartshare's presence across social media platforms, including content creation (both copy and design), scheduling, community engagement, and platform monitoring.
• Develop platform-specific content strategies that grow the agency’s audience, increase engagement, and advance organizational goals.
• Stay current on platform trends, algorithm changes, and best practices to continuously optimize performance.
• Oversee Heartshare's blog, including editorial planning, content sourcing, writing, editing, and publishing.
• Collaborate with program staff, leadership, and community members to develop stories that illustrate Heartshare's impact.
• Ensure blog content is optimized for SEO and aligned with the organization's broader content strategy.
• Plan for and coordinate photography and videography needs for Heartshare events, programs, and campaigns.
• Produce, edit, and manage photo and video content, both as a hands-on creator and as a coordinator of external vendors for use across digital platforms, publications, and donor communications.
• Absorb media release/consent processes and ensure ethical, consent-based practices in all visual documentation of the people Heartshare supports.
• Track, analyze, and report on digital performance metrics across social media, web, email, and other channels.
• Prepare regular analytics reports with actionable insights and recommendations for the VP of Strategic Communications.
• Use data to inform content decisions and continuously improve digital engagement.

Qualifications

• Bachelor's degree or equivalent experience
• Required: 3+ years of experience in digital communications, social media management, or a related role; nonprofit experience a plus.
• Demonstrated proficiency managing organizational social media accounts across platforms including Instagram, LinkedIn, Facebook, and others.
• Strong writing and editing skills, with experience producing online content.
• Proficiency with Canva, Adobe Creative Suite, or similar design tools.
• Hands-on experience with photography and video production and editing; proficiency with tools such as Adobe Premiere, Final Cut Pro, or equivalent.
• Familiarity with web analytics tools (e.g., Google Analytics) and social media management platforms (e.g., Hootsuite, Sprout Social).
• A commitment to Heartshare's mission and sensitivity to the communities and individuals represented in our content.

Benefits

• Rewarding Work in a team environment.
• Paid vacation, sick, personal days, and holidays.
• 403(B) retirement plans with employer contribution.
• Health, dental, vision and life insurance.
• Employee Assistance Program (EAP).
• Flexible spending account (Dependent Care, Medical, Parking, and Transit).
• Employee Appreciation Programs and Events.
• Tuition Assistance Program.
• Professional Development opportunities.
• Wellhub Discount
• Verizon Wireless Discount
• BJs Membership discount.
• Discounts on Broadway tickets, movie tickets, theme parks, sporting events, gift certificates & more

About Heartshare

For over 150 years, Heartshare has been dedicated to championing and empowering New Yorkers society has too often overlooked and underestimated. To learn more about HeartShare, please visit our website at www.heartshare.org or Follow us on Twitter, LinkedIn, YouTube, Instagram, and Facebook.

HeartShare Human Services of New York nurtures and empowers children and adults with intellectual and developmental disabilities.