Digital Content Specialist

Social Media Management and Execution

Manage university social media channels, including posting, engagement, monitoring, and day-to-day operations. Respond to comments, messages, and inquiries in a timely and professional manner, or route to appropriate offices. Ensure adherence to institutional brand standards, tone, and social media guidelines. Coordinate content approvals and posting priorities with internal stakeholders. Maintain account access, organization, and basic platform administration.

Digital Storytelling and Content Development

Develop original content concepts that support institutional storytelling and campaign goals. Create and edit platform-specific content, including captions, graphics, and short-form video. Capture content at campus events, programs, and key university moments. Adapt existing content (web, news, marketing materials) for social media use. Ensure content meets accessibility standards (e.g., captions, alt text) and aligns with best practices.