Editor, Content innovation Los Angeles, CA

Job Overview

Sunset Magazine is seeking a visionary Editor, Content Innovation to lead the charge in leveraging AI to create cutting-edge editorial products and significantly drive audience growth and revenue.

Responsibilities

• Content Creation and Management:

  • Develop and produce high-quality, AI-powered editorial products such as Special Interest Publications (SIPs) and digital stories, e.g., Epic Western Gardens or Modernism Week, Best Homes in the West and other SIPs.
  • Create high-volume, SEO-friendly stories optimized for traffic growth using archival materials, real-time trends, and keyword research.
  • Collaborate with editorial and design teams to ensure AI-driven content maintains Sunset's brand voice and quality standards.
  • Mine Sunset’s 125-year archive of books and magazines to create new content, repurpose legacy material, and craft bespoke editorial projects that celebrate our history while meeting modern demands.
  • Spearhead the creation of an AI-powered Western Garden Book or app, leveraging archival knowledge to provide readers with gardening insights, planting guides, and interactive features.

• Editorial Innovation:

  • Spearhead the use of AI tools to produce, write, and build bespoke and automated editorial products.
  • Revitalize and enhance legacy content, such as the Western Garden Book, with AI capabilities.
  • Identify and implement cutting-edge AI technologies and workflows to optimize productivity and content quality.

• Traffic Growth and Revenue Generation:

  • Drive website traffic growth through targeted AI-driven content strategies, focusing on top keywords and audience demand.
  • Develop and execute strategies to convert page views into revenue through programmatic advertising, direct-sold ad deals, and ecommerce.
  • Oversee cross-platform promotion of SIPs via pre-order campaigns, Shopify, Amazon, Ingram, Spark, and other retail channels.

• Best Practices and Tool Development:

  • Stay abreast of current best practices in AI-driven content creation, SEO, and audience growth.
  • Identify and implement AI-powered tools and platforms for content automation, such as ChatGPT, Jasper, Surfer SEO, or Adobe Sensei.
  • Develop proprietary tools and workflows to streamline production and enhance Sunset’s content offerings.

• Audience Engagement and Strategy:

  • Collaborate with marketing teams to promote editorial products across social media, email, and other channels.
  • Use analytics to monitor performance and optimize content strategies to align with business goals.
  • Lead the creation of bespoke AI-powered products tailored to specific audience segments.

Qualifications

• Proven experience in AI-driven content creation, digital publishing, or related fields.

• Deep understanding of SEO best practices and tools (e.g., Google Analytics, SEMrush, Ahrefs).

• Fluency with AI-powered content platforms (e.g., OpenAI, Jasper, Copy.ai, or similar).

• Experience in editorial production, including building long-form content, SIPs, or newsletters.

• Strong project management and organizational skills with a track record of meeting deadlines and KPIs.

• Ability to analyze data and use insights to inform content strategy and editorial decisions.

• Experience with ecommerce platforms like Shopify and third-party retail channels like Amazon and Ingram Spark.

Preferred Skills

• Strong storytelling and packaging skills.

• Familiarity with programmatic advertising and audience monetization strategies.

• Proficiency in creative tools (e.g., Adobe Creative Suite, Canva) for product development and design collaboration.

• Background in archival research and storytelling with a passion for revitalizing legacy content.

• Knowledge of the Western lifestyle, home and design, gardening, cultural and historical relevance, and travel themes central to Sunset’s brand.