Editor (LA)

About the role

You will serve as the Editor for Secret LA, reporting directly to the Managing Editor for the region. In this role, your responsibilities will include:

• Find brilliant stories and generate content ideas (not just articles!) for the LA market
• Manage a small but growing team of enthusiastic local writers, video producers, and social media creatives
• Write engaging, accurate and informative articles, at pace, about those topics
• Maintain oversight of all site content, including daily news, features, and local reporting
• Manage an editorial calendar with colleagues that incorporates news, events, and local city content, including planning for longer lead functions, trending stories, and campaigns
• Occasional appearances across Reels, TikTok, consumer-facing videos and other brand mediums
• Oversee the strategy and output across Facebook, Instagram, TikTok, YouTube, and Secret LA newsletters, keeping in line with SMN standards
• Stay up-to-date with the current social media landscape across platforms
• Ensure all site copy and headlines meet our editorial standards and style guide
• Ensure all content is SEO friendly
• Conduct keyword research to track performance as well as identify new content opportunities
• Identify and track relevant community KPIs, and draw insights from data
• Liaise with the Secret LA team and regional Managing Editor to share weekly feedback and best practices, and provide strategic input from LA
• Work with other colleagues, teams and departments to create strategic content opportunities
• Track openings and develop sources including PR reps, restaurateurs, local venues and event spaces, and alternate sources for coverage as needed
• Assist in promotional efforts and collaborations in LA when necessary

Responsibilities

Find brilliant stories and generate content ideas (not just articles!) for the LA market
Manage a small but growing team of enthusiastic local writers, video producers, and social media creatives
Write engaging, accurate and informative articles, at pace, about those topics
Maintain oversight of all site content, including daily news, features, and local reporting
Manage an editorial calendar with colleagues that incorporates news, events, and local city content, including planning for longer lead functions, trending stories, and campaigns
Occasional appearances across Reels, TikTok, consumer-facing videos and other brand mediums
Oversee the strategy and output across Facebook, Instagram, TikTok, YouTube, and Secret LA newsletters, keeping in line with SMN standards
Stay up-to-date with the current social media landscape across platforms
Ensure all site copy and headlines meet our editorial standards and style guide
Ensure all content is SEO friendly
Conduct keyword research to track performance as well as identify new content opportunities
Identify and track relevant community KPIs, and draw insights from data
Liaise with the Secret LA team and regional Managing Editor to share weekly feedback and best practices, and provide strategic input from LA
Work with other colleagues, teams and departments to create strategic content opportunities
Track openings and develop sources including PR reps, restaurateurs, local venues and event spaces, and alternate sources for coverage as needed
Assist in promotional efforts and collaborations in LA when necessary