Economic Development Officer (Tourism)

About the role

Alpine Shire Council is seeking a passionate and innovative Economic Development Officer (Tourism) to help showcase one of Victoria's most spectacular visitor destinations. Working within the Economic Development team, this role is responsible for the effective marketing and promotion of the Alpine Shire's townships and tourism destinations. You will lead destination marketing initiatives, coordinate branding and promotional activities, build strong industry partnerships, and support tourism operators to enhance the region's profile and visitor experience. This is an exciting opportunity for a creative marketing professional who enjoys working collaboratively, delivering successful campaigns, and contributing to the ongoing growth of tourism across the Alpine Shire.

Alpine Shire Council is a values-based organisation that delivers meaningful outcomes for its community. Led by Councillors and an Executive Leadership Group that genuinely cares, and at its core, passionate colleagues who enjoy what they do. The council offers flexibility and invests in developing its people. Located in the stunning Victorian High Country region of North East Victoria surrounded by spectacular mountains with plenty of natural waterways, the region is renowned as one of Victoria’s premier holiday destinations – an adventure and nature lover’s paradise offering downhill and cross‑country skiing, world‑class mountain biking, fishing, four‑wheel driving, paragliding, rock climbing, rafting and more. Enjoy a flexible work‑life balance with adventure, nature and food lover’s paradise on your doorstep, and a friendly rural community that loves where they live.

Responsibilities

• Develop and implement destination marketing, branding and promotional campaigns that increase visitation across the Alpine Shire.
• Manage digital marketing activities, including content creation, social media and campaign performance reporting.
• Coordinate tourism marketing collateral including visitor guides, promotional materials, photography and video assets.
• Develop and maintain strong relationships with tourism operators, business associations, industry groups and key stakeholders.
• Work closely with Tourism North East and neighbouring municipalities to maximise exposure and promotional opportunities for the region.
• Deliver projects that support tourism industry development, skills enhancement and operator engagement.
• Manage tourism related budgets and provide regular reporting on campaign performance and outcomes.
• Support Council's economic development objectives through innovative tourism initiatives and destination promotion activities.

Requirements

• Experience in marketing, destination marketing, tourism promotion or a related field.
• Demonstrated ability to develop and deliver successful marketing campaigns across digital and traditional channels.
• Highly developed written and verbal communication skills with the ability to build productive relationships with a diverse range of stakeholders.
• Strong organisational skills with the ability to manage multiple priorities, projects and deadlines.
• Experience preparing and managing budgets and providing detailed reporting.
• Sound computer skills