Ecommerce & Mobile App Content Specialist

About the role

Join Trulieve – Where Passion Meets Purpose If you're interested in being part of one of the nation's fastest-growing industries, Trulieve may be the perfect place for you. We are proud to be recognized on TIME's America's Best Companies 2026 List, an honor awarded to top-performing U.S. organizations based on employee satisfaction, financial strength, and sustainability transparency. Trulieve was one of only two cannabis companies to receive this distinction. If you have passion for helping others and want to make a meaningful impact through your work, this may be the role for you. At Trulieve, we strive to bring our patients the relief they need in products they can trust. Our plants are hand-grown in carefully controlled environments designed to minimize unwanted chemicals and pests, keeping the cultivation process as natural as possible every step of the way. To learn more about Trulieve and our mission, please visit www.trulieve.com Requisition ID: 21232 Remote Work Available Ecommerce & Mobile App Content Specialist Reports to: Web Content Manager Department: Marketing Location: Remote Position Summary Trulieve is seeking an Ecommerce & Mobile App Content Optimization Specialist to support the execution, quality, and continuous improvement of content within our mobile app & website workflows. This is a hands‑on, individual contributor role focused on managing app content, ensuring accuracy and consistency, and applying mobile‑first UX best practices to improve customer experience and ecommerce performance. This role works closely with digital marketing, e-commerce, product, and creative teams to publish and maintain app content, perform QA testing, support feature rollouts, and identify content and UX optimization opportunities based on user behavior and performance insights. This role will also be responsible for the day‑to‑day coordination of the mobile app content changes, business updates, and website as needed. The specialist partners with digital marketing, ecommerce, product, and creative teams to manage app content updates, QA test releases, support feature rollouts, and apply UX best practices to improve how customers interact with content across the app.

Responsibilities

• Manage and update content across the mobile app and supporting website workflows using the app CMS and Adobe Experience Manager (AEM).
• Author, review, publish, and QA app content including product information, imagery, banners, promotions, announcements, and business updates.
• Coordinate and execute day‑to‑day mobile app content changes to support marketing initiatives, ecommerce priorities, and operational updates.
• Perform QA testing on app pages, content updates, releases, and new features to identify bugs, formatting issues, broken links, and content errors.
• Partner closely with digital marketing, ecommerce, product, UX, and creative teams to support feature rollouts, enhancements, and promotional campaigns.
• Apply mobile‑first UX best practices to content structure, layout, and presentation to improve usability and customer experience.
• Monitor in‑app user behavior, engagement, and performance metrics to identify content and UX optimization opportunities.
• Collaborate with creative