Jobs · Marketing · New York

Ecommerce Merchandising Manager

Dana-co LLC · New York, NY · 1 wk ago
On-siteMarketing$90k–$100k/yrFull-time

About the role

We're looking for an experienced Shopify and Klaviyo expert to own the day-to-day digital merchandising and customer experience across two intimates and sleepwear websites. This role is ideal for someone who thrives inside Shopify, understands how to merchandise premium brands, and knows how to execute high-performing email and SMS campaigns in Klaviyo.

Responsibilities

  • You'll own the digital storefront, promotional calendar, onsite merchandising, and lifecycle campaign execution while partnering closely with Creative, Marketing, Operations, and Customer Experience.
  • Beyond execution, you'll continually look for opportunities to improve the customer journey, increase conversion, and protect the premium brand experience across every customer touchpoint.
  • You'll own the day-to-day merchandising and health of our Shopify storefronts, ensuring every customer interaction reflects the quality and aesthetic of our brands.
  • Own merchandising across homepage, collection pages, navigation, search, product recommendations, and promotional placements.
  • Execute new product launches, seasonal collections, and promotional campaigns.
  • Build and QA collection pages, landing pages, and merchandising updates.
  • Maintain navigation, filters, search merchandising, and product organization.
  • Optimize product discovery, cross-selling, upselling, and customer journey flow.
  • Ensure desktop and mobile experiences remain polished, intuitive, and conversion-focused.
  • Continuously audit the storefront for opportunities to improve conversion rate, average order value, and customer engagement.
  • Maintain a best-in-class ecommerce experience through operational excellence.
  • Own ongoing QA for site content, pricing, promotions, links, inventory visibility, and checkout functionality.
  • Develop scalable processes, documentation, and launch checklists that improve consistency and efficiency.

Requirements

  • Is a Shopify and Klaviyo expert.
  • Thinks like an owner and takes initiative.
  • Notices details others miss and values flawless execution.
  • Combines analytical thinking with strong attention to detail.
  • Understands premium ecommerce and customer experience.
  • Is highly organized and thrives in a fast-paced environment.
  • Protects brand integrity while driving business results.

Qualifications

  • Required:
    • Bachelor's degree or equivalent experience.
    • 4–7 years of ecommerce, digital merchandising, or digital marketing experience.
    • Expert knowledge of Shopify (Shopify Plus preferred) and Klaviyo.
    • Experience with GA4 and ecommerce reporting.
    • Strong analytical skills, including Excel.
    • Experience managing promotional calendars and product launches.
    • Excellent organization, communication, and project management skills.
    • Ability to manage multiple priorities in a collaborative environment.
    • Experience partnering with designers and developers.
  • PREFERRED:
    • Experience with luxury, premium, fashion, or digitally native consumer brands.
    • Familiarity with Shopify apps, A/B testing, and personalization.

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