E-commerce Merchandising Manager
Husqvarna Group · North Salt Lake, UT · 3 wk ago
MarketingFull-time
Essential Job Functions
- Develop and oversee digital merchandising strategy for product setup, categorization, and on-site presentation to drive customer engagement and conversion.
- Responsible for product page content related to assigned products to help achieve Orbit’s North America Ecommerce key targets that include but not limited to: Conversion rate, Organic Revenue Growth, Gross profit margin, Lead projects and initiatives related to Ecommerce product mix, customer experience, new product launches, within assigned product family.
- Monitor site merchandising performance, track key performance metrics, and share regular updates and actionable recommendations with the Ecommerce Team, Marketing team, Product team, and 3P Agency.
- Provide category performance analysis and merchandising insights to inform and make recommendations for leadership decisions and support cross-functional collaboration on ecommerce initiatives.
- Promote continual improvement and innovation within Ecommerce organization, research new trends, and recommend process changes.
Key Cross-Functional Partnerships
- GIS/IT Team – Works with EDI specialist on system integration and data requirements to support catalog accuracy and order management workflows.
- Account Management Teams – Provides merchandising insights and performance data to support channel strategies; coordinates resolution of BTR, Amazon Vine, operations, and logistics issues as needed.
- Marketing & 3rd Party Agency – Serves as subject matter expert on product performance and conversion optimization; collaborates on content strategy and briefs agency on merchandising requirements.
- DTC Operations – Partners with DTC Account Manager to align product presentation strategies and share performance insights across channels.
- Supply Chain & Product Strategy – Collaborates on new product launches, SKU rationalization, and inventory positioning to optimize catalog mix.
Requirements
- Delivers results independently with minimal supervision, exercising significant creativity with a think big approach
- Generally, 3-7 years of experience in related roles
- Bachelor’s degree in business or a related field from an accredited university, or an equivalent combination of education and experience