Ecommerce Merchandising Manager

Brand Strategy & Site UX/UI

• Own the eCommerce brand strategy for American Tin Ceilings and Reggio Registers, including brand positioning, category definition, and competitive whitespace analysis
• Lead Shopify strategy and optimization for ATC and RR — pricing architecture, margin tracking, promotional framework, and site performance
• Drive site UX/UI improvements, identifying friction points in the customer journey and partnering with design and development to execute enhancements and A/B test requirements
• Develop and maintain competitive intelligence, monitoring category trends and identifying opportunities to strengthen brand positioning
• Partner with the marketing team on content and imagery needs for best in class brand experience

eStore Health & Optimization

• Serve as the site update point person for execution across all brands, ensuring listings, imagery, pricing, and content meet merchandising and brand standards – partner with ecommerce coordinator
• Partner with manager to monitor core vital metrics across all brand storefronts, flagging performance issues and driving resolution
• Maintain product listings with accurate specifications, descriptions, and current imagery
• Partner with the merchandising coordinator on catalog data management, including product setup, attribute maintenance, and content QA
• Own newness launches and site optimization initiatives, in partnership with the ecommerce coordinator

Cross-Functional Collaboration & Project Coordination

• Serve as the merchandising team's liaison to SEO/content, performance marketing, operations/inventory, sales, and design teams as it relates to core projects and brands
• Translate business priorities into actionable site merchandising plans and communicate timelines and dependencies across partners
• Leverage AI-powered tools and automation to increase throughput and improve process consistency across brands

Reporting & Analysis

• Track and report on key eCommerce performance metrics using PowerBI and Shopify analytics
• Use data to inform merchandising decisions — from product sequencing to promotional timing to category page structure
• Identify trends and surface actionable insights to the Senior Director of Merchandising on a regular cadence