eCommerce Marketing Manager (Walmart)

About the role

Prestige Consumer Healthcare focuses on product innovation and quality in over-the-counter healthcare and women’s health. As the largest independent provider of OTC products in North America, the company creates products that match evolving lifestyles. The Sales Manager will accelerate eCommerce growth through best-in-class digital media and digital shelf strategies, primarily on Walmart, with omnichannel experience (Target.com, Costco.com, Kroger.com). The role leads retail media strategy, manages budgets, optimizes campaigns, drives digital shelf/content strategy, and partners with internal and external teams.

The physical demands include regular sitting, frequent talking or hearing, occasional standing, walking, handling objects, reaching, stooping, kneeling, crouching, or crawling, and occasional lifting/moving up to 10 pounds. Required vision abilities are close vision and ability to adjust focus. The work environment is usually moderate in noise level, and reasonable accommodations may be made for individuals with disabilities to perform essential functions.

Responsibilities

• Lead development and execution of retail media strategy (Sponsored Ads, DSP, emerging ad formats) to drive incremental sales and share growth
• Own digital shelf for best-in-class execution, continuous improvement of PDPs and digital placements (SEO/GEO/AEO, A+ content) to maximize conversion
• Partner with internal Sales, Brand, Agency teams and external Customer teams to translate business objectives into data-driven media, content, and assortment plans
• Optimize media investment via performance analysis (ROAS, incrementality, halo impact, new-to-brand metrics)
• Connect marketing & merchandising plans to promotional and tentpole event strategies
• Establish forecasting frameworks linking media investment to sales outcomes
• Identify and scale test-and-learn & learning agenda opportunities across media channels, creative, audience targeting, and retail readiness
• Build and institutionalize best practices, playbooks, and capabilities across media and digital shelf management
• Manage media budgets, purchase orders, media pricing vs market, negotiate media services where applicable
• Manage agency partners and vendors, ensuring high-quality execution, innovation, and accountability against KPIs
• Utilize Walmart’s systems, especially Scintilla, to analyze media impact, sales trends, conversion, and ensure media delivers to KPIs

Qualifications

• Bachelor's Degree required; MBA preferred
• 4+ years of experience in eCommerce digital media and/or performance marketing, with strong preference for brand management experience
• Experience working with Walmart Connect and knowledge of Scintilla highly preferred
• Strong strategic thinking combined with hands‑on execution in a fast‑paced environment; ability to prioritize
• Ability to tie retailer analytics to retailer media analytics (especially Walmart Scintilla) to link sales and media performance
• Experience building capabilities, processes, and ways of working that scale across an organization
• Excellent communication skills; ability to translate complex data into clear business insights and influential recommendations
• Demonstrated success managing cross‑functional teams and influencing without direct authority across Sales, Brand