Ecommerce Director

Key Responsibilities

• Manage and drive DTC performance and growth across site, paid media, and CRM to reach customer acquisition and sales targets set by the leadership team
• Serve as the strategic owner of the ecommerce site, including defining digital programming priorities, testing roadmap, and performance optimization
• Bring sufficient experience and exposure to ecommerce platforms, tools, and technology to optimize site performance
• Track performance and bring strong analytical judgment to diagnose issues, identify opportunities, and drive decisions and tradeoffs through data-driven decision making.
• Demonstrate initiative, problem-solving, and a highly cross-functional approach

Campaign, Digital Programming, and Lifecycle Execution

• Lead digital programming for campaigns, launches, and evergreen moments across site, paid, and lifecycle
• Partner cross-functionally with Brand, Creative, Product, and Ops to deliver high-quality launches and campaigns across our site and paid
• Ensure cohesive digital storytelling from awareness through conversion and retention
• Own CRM and lifecycle strategy, including segmentation, flows, testing, and loyalty initiatives to drive repeat purchase and LTV

Paid Media and Performance Marketing

• Own paid media strategy, budget, and performance across channels, including budget pacing, testing roadmap, and media mix
• Oversee creative sourcing, briefing, testing, and iteration in close partnership with Creative and Brand
• Use performance insights to inform content strategy, merchandising, and broader digital priorities
• Ensure paid efforts ladder into larger brand moments while driving efficient growth

Process Leadership

• Manage day-to-day agency and vendor relationships supporting paid media, CRM, creative, and ecommerce tools
• Direct digital agencies with clear KPIs, briefs, and feedback to maximize output and impact
• Build scalable workflows, templates, and operating systems to increase speed and efficiency as the business grows

Requirements

• 6-8+ years of experience owning ecommerce and digital growth for a consumer brand
• Track record of driving DTC results through paid media, digital programming, and lifecycle strategy
• Strong analytical judgment with the ability to translate performance insights into decisive action
• Deep familiarity with ecommerce platforms, tools, and agency/vendor ecosystems
• Fluent in both creative digital storytelling and performance-driven execution
• Experienced agency leader and vendor leader who sets clear direction, expectations, and accountability
• Comfortable being directly accountable for DTC performance in a fast-paced environment