eCommerce Digital Sales Manager

Job Summary

The primary responsibility of the eCommerce Digital Sales Manager is to drive revenue growth and commercial performance across the company’s Shopify eCommerce channels. This role serves as the business owner of the Shopify platform, overseeing sales performance, customer acquisition strategy, digital merchandising, conversion optimization, promotional planning, and agency governance.

Essential Duties

• Owns Shopify revenue performance, sales forecasting, budget management, and achievement of annual and monthly growth targets.

• Develops and manages commercial strategies to drive revenue growth, customer acquisition, retention, and profitability across Shopify channels.

• Maintains documentation related to strategic decisions, testing initiatives, operational risks, promotions, customer insights, and agency activities.

• Collaborates with cross-functional teams to support product launches, inventory planning, pricing decisions, and customer experience initiatives.

• Manages and develops direct reports, including the eCommerce Marketing Specialist and Customer Experience Manager, ensuring alignment with business objectives and departmental priorities.

Required Qualifications, Skills, Abilities and Educational Requirements

• Bachelor’s degree in Business, Marketing, eCommerce, Communications, or a related field.

• 6 – 10 years of experience in eCommerce, direct-to-consumer (DTC), digital commerce, Shopify, or related growth-focused sales environments.

• Demonstrated experience managing revenue performance and commercial outcomes for an eCommerce business.

• Strong knowledge of digital marketing channels including Google Ads, paid social media, retargeting, SEO, affiliate marketing, and influencer strategies.

• Strong analytical skills with experience interpreting KPIs, forecasting sales performance, and driving data-based decisions.

• Experience managing agencies, external vendors, and cross-functional business initiatives.

• Ability to lead multiple projects simultaneously in a fast-paced environment.

• Excellent communication, leadership, presentation, and organizational skills.

• Proactive self-starter with strong attention to detail and business acumen.

Preferred Experience

• Within industrial, HVAC, tools, contractor-focused, building products, manufacturing, or durable goods industries.

• Advanced experience with Shopify and related eCommerce technology platforms.

• Experience managing both B2B and B2C customer acquisition and retention programs.