eCommerce CRO Strategist

We’re seeking a detail-oriented eCommerce CRO Strategist to manage and execute conversion rate and strategic optimization initiatives for eCommerce brands on Shopify and BigCommerce. This role is ideal for someone who understands user behavior, can identify friction within the customer journey, and knows how to turn data into actionable testing opportunities. Our approach is analytics-first and revenue-focused, with an emphasis on understanding why customers convert or abandon their journey. The eCommerce strategist will collaborate with design, development, and marketing teams to help deliver measurable improvements in conversion rate, average order value, and revenue. Role: eCommerce CRO StrategistEmployment: Contractor (opportunity to transition to full-time permanent employment)Location: Remote Requirements:1–3 years of experience in CRO, eCommerce, digital marketing analytics, or a related fieldExperience working with Shopify, BigCommerce, or headless eCommerce environmentsStrong familiarity with Google Analytics 4 (GA4)Knowledge of conversion funnels and user behavior analysisUnderstanding of key eCommerce metrics, including:Conversion rate (CVR)Average order value (AOV)Bounce and engagement metricsRevenue impactUnderstanding of eCommerce UX best practicesStrong attention to detail and organizational skillsAbility to translate data into clear, actionable insightsAbility to communicate findings in a client-friendly formatCritical-thinking skills and curiosity about why users convert or drop offFamiliarity with Hotjar, Microsoft Clarity, Lucky Orange, or ElevarExperience writing CRO test hypothesesBasic understanding of A/B testing frameworksExposure to subscription models, upselling, or cross-selling strategies Responsibilities:Assist with CRO audits across Shopify, BigCommerce, and headless eCommerce websitesAnalyze customer journeys to identify conversion bottlenecks and friction pointsCollect, organize, and interpret data from GA4, heatmaps, and other analytics toolsSupport the development and maintenance of CRO backlogs prioritized by potential impact and level of effortTurn research and analysis into actionable recommendations and test plansDocument findings and recommendations in a clear, client-friendly formatTrack and report on:Test performanceConversion rate changesAverage order valueRevenue impactAssist with weekly and monthly performance reports and presentation decksCollaborate with design, development, and marketing teams to support the execution of CRO initiativesQuality-assure implemented CRO changes and flag inconsistencies, errors, or other issuesProvide the Director of Strategy with regular updates on progress, findings, and blockersContribute to monthly testing roadmaps based on audit findings, available data, and business priorities Growth Opportunity:This role has the opportunity to evolve into a full-time permanent position for the right candidate. Success will be measured by the strategist’s ability to uncover meaningful conversion opportunities, develop actionable recommendations, and support measurable revenue growth across multiple eCommerce accounts.