CRO Strategist

About the role

As a Conversion Rate Optimization (CRO) Strategist, you'll help clients maximize the value of every website visitor through data-driven experimentation, user experience optimization, and continuous testing. You'll develop and execute A/B and multivariate testing programs, uncover friction points across digital experiences, and translate user behavior into actionable recommendations that improve lead generation, revenue, and overall marketing performance. This role is ideal for someone who combines analytical thinking with creativity, understands customer psychology, and thrives on proving ideas through experimentation. You'll work closely with our Paid Media, Organic, Analytics, Design, Content, Development, and Client Services teams to ensure every optimization supports broader business objectives.

Responsibilities

• Develop and lead comprehensive conversion rate optimization (CRO) strategies for a diverse portfolio of clients, aligning testing initiatives with broader marketing objectives and measurable business outcomes.
• Own the end-to-end experimentation process, including research, hypothesis development, test prioritization, implementation, quality assurance, analysis, and ongoing optimization.
• Design, build, and manage A/B, multivariate, and personalization tests using VWO and other experimentation platforms to continuously improve website performance.
• Create data-driven testing roadmaps by leveraging business goals, user behavior insights, analytics, customer feedback, and opportunity sizing to prioritize high-impact initiatives.
• Conduct comprehensive conversion audits to identify friction points, usability issues, messaging gaps, and technical barriers across websites, landing pages, and digital customer journeys.
• Analyze quantitative and qualitative user behavior using platforms such as Google Analytics 4, Microsoft Clarity, Hotjar, VWO Insights, heatmaps, session recordings, and funnel analysis to uncover optimization opportunities.
• Develop strong, research-backed hypotheses rooted in customer psychology, behavioral science, and performance data, ensuring every test has a clear objective and measurable success criteria.
• Partner closely with UX designers, developers, strategists, and digital marketers to translate insights into optimized user experiences and high-performing testing variations.
• Evaluate experiment results using statistical significance and confidence intervals, translating findings into actionable recommendations that drive continuous performance improvements.
• Optimize every stage of the customer journey, including landing pages, website navigation, lead generation forms, calls-to-action, ecommerce experiences, checkout flows, and conversion funnels.
• Collaborate with Paid Search, Paid Social, SEO, Email & SMS, Content, and Analytics teams to ensure post-click experiences align with campaign messaging and maximize marketing ROI.
• Monitor and report on key performance indicators including conversion rate, revenue per visitor, lead quality, engagement, form completion rate, customer acquisition efficiency, and overall business impact.
• Present testing strategies, experiment results, and optimization recommendations to both clients and internal stakeholders through clear reporting, storytelling, and executive-level presentations.
• Stay informed on emerging CRO methodologies, UX best practices, accessibility standards, AI-powered optimization, personalization strategies, and evolving consumer behavior to continually improve client performance.
• Help establish and evolve TriMark Digital's CRO methodology, documentation, testing frameworks, QA processes, and best practices to scale experimentation across the agency.
• Support business development efforts by participating in website audits, CRO assessments, and client pitches, helping demonstrate TriMark's performance-first approach to prospective clients.
• Mentor team members and share knowledge across the agency, fostering a culture of experimentation, curiosity, and continuous optimization.

Requirements

• Bachelor's degree in Marketing, Analytics, Business, Psychology, Human-Computer Interaction, or a related field.
• 3-6+ years of experience in Conversion Rate Optimization, Digital Marketing, UX Optimization, or Performance Marketing.
• Hands-on experience with VWO (required) or equivalent experimentation platforms such as Optimizely, AB Tasty, or Adobe Target.
• Strong understanding of A/B testing methodology, experimentation frameworks, and statistical significance.
• Experience with Google Analytics 4 (GA4) and website analytics platforms.
• Familiarity with user behavior tools such as Microsoft Clarity, Hotjar, Crazy Egg, or similar platforms.
• Experience optimizing websites, landing pages, lead generation funnels, and ecommerce experiences.
• Strong analytical and problem-solving skills with the ability to translate data into strategic recommendations.
• Understanding of UX principles, information architecture, user behavior, and customer psychology.
• Experience collaborating with designers and developers to implement testing initiatives.
• Excellent presentation and communication skills with the ability to explain complex findings to both technical and non-technical audiences.
• Agency experience preferred.

Preferred Qualifications

• Experience with Google Tag Manager and event tracking implementation.
• Working knowledge of HTML, CSS, and JavaScript sufficient to collaborate with developers and troubleshoot testing implementations.
• Experience with Looker Studio, BigQuery, or advanced reporting platforms.
• Familiarity with heatmaps, session recordings, customer journey analysis, and voice-of-customer research.
• Experience optimizing B2B lead generation, ecommerce, or subscription-based websites.
• Knowledge of AI-powered optimization tools and personalization platforms.