CRM Strategist

About the role

The CRM Strategist supports the strategic planning and tactical execution of our clients' CRM and email marketing programs. You translate strategy into detailed campaign plans, manage campaign execution in partnership with the Campaign Management team (Mexico City), and contribute analytical thinking to drive continuous performance improvement.

Responsibilities

• Support the CRM Strategy Lead in the planning and execution of email and CRM programs across five institutions, including lead nurture, enrollment, and retention journeys.
• Develop detailed campaign briefs, audience segmentation logic, and personalization specifications for Campaign Managers and Email Developers.
• Maintain platform hygiene and data quality within CRM and email systems; coordinate data issue resolutions with the Data Analyst/Engineer.
• Manage A/B test design and analysis across subject lines, content, CTAs, and send times; document learnings and integrate them into future campaign planning.
• Contribute to QBR reporting by compiling performance data, trend analysis, and strategic recommendations.
• Stay current with CRM best practice and emerging email marketing technology; identify opportunities to integrate AI-driven personalization and content optimization.

Requirements

• Experience in CRM, email marketing, or lifecycle marketing — managing campaigns in a multi-brand or multi-program environment.
• Platform proficiency in enterprise email marketing systems (Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, or equivalent).
• Strong analytical skills: comfortable with campaign performance data, A/B testing methodology, and reporting.
• Detail-oriented and technically precise: you understand HTML email specifications, deliverability requirements, and QA standards.
• Familiarity with higher education enrollment marketing or healthcare marketing is a meaningful differentiator.
• Collaborative working style; comfortable coordinating across multiple teams and locations.
• Proficiency with AI tools relevant to email marketing — including AI-assisted subject line generation, content personalization, and send-time optimization.
• Experience evaluating and applying AI-driven campaign insights with human editorial judgment.
• Systematic, test-and-learn approach to campaign planning and optimization.

Qualifications

• Experience in CRM, email marketing, or lifecycle marketing — managing campaigns in a multi-brand or multi-program environment.
• Platform proficiency in enterprise email marketing systems (Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, or equivalent).
• Strong analytical skills: comfortable with campaign performance data, A/B testing methodology, and reporting.
• Detail-oriented and technically precise: you understand HTML email specifications, deliverability requirements, and QA standards.
• Familiarity with higher education enrollment marketing or healthcare marketing is a meaningful differentiator.
• Collaborative working style; comfortable coordinating across multiple teams and locations.
• Proficiency with AI tools relevant to email marketing — including AI-assisted subject line generation, content personalization, and send-time optimization.
• Experience evaluating and applying AI-driven campaign insights with human editorial judgment.
• Systematic, test-and-learn approach to campaign planning and optimization.

Skills

• Experience in CRM, email marketing, or lifecycle marketing — managing campaigns in a multi-brand or multi-program environment.
• Platform proficiency in enterprise email marketing systems (Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, or equivalent).
• Strong analytical skills: comfortable with campaign performance data, A/B testing methodology, and reporting.
• Detail-oriented and technically precise: you understand HTML email specifications, deliverability requirements, and QA standards.
• Familiarity with higher education enrollment marketing or healthcare marketing is a meaningful differentiator.
• Collaborative working style; comfortable coordinating across multiple teams and locations.
• Proficiency with AI tools relevant to email marketing — including AI-assisted subject line generation, content personalization, and send-time optimization.
• Experience evaluating and applying AI-driven campaign insights with human editorial judgment.
• Systematic, test-and-learn approach to campaign planning and optimization.

Benefits

• Reasonable adjustments throughout the process.

Pay

The base salary for this position may range from $85,000.00 to $95,000.00 USD. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications.

Schedule

We offer flexible working arrangements.

Company

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

Values

Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations

Environmental Commitment

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.