CRM Strategist

About the role

The CRM Strategist supports the strategic planning and tactical execution of our clients' CRM and email marketing programs. You translate strategy into detailed campaign plans, manage campaign execution in partnership with the Campaign Management team (Mexico City), and contribute analytical thinking to drive continuous performance improvement.

Responsibilities

• Support the CRM Strategy Lead in the planning and execution of email and CRM programs across five institutions. — including lead nurture, enrollment, and retention journeys
• Develop detailed campaign briefs, audience segmentation logic, and personalization specifications for Campaign Managers and Email Developers
• Maintain platform hygiene and data quality within CRM and email systems; coordinate data issue resolutions with the Data Analyst/Engineer
• Partner with the Email Development team to ensure technical accuracy, rendering quality, and accessibility compliance across all email assets
• Track and manage the campaign production calendar, coordinating with Campaign Managers, Copywriters, and Art Directors to ensure assets are delivered on time
• Contribute to QBR reporting by compiling performance data, trend analysis, and strategic recommendations
• Stay current with CRM best practice and emerging email marketing technology; identify opportunities to integrate AI-driven personalization and content optimization

Requirements

• Experience in CRM, email marketing, or lifecycle marketing — managing campaigns in a multi-brand or multi-program environment
• Platform proficiency in enterprise email marketing systems (Salesforce Marketing Cloud, HubSpot, Marketo, Eloqua, or equivalent)
• Strong analytical skills: comfortable with campaign performance data, A/B testing methodology, and reporting
• Experience working with segmentation logic, audience lists, and personalization variables
• Detail-oriented and technically precise: you understand HTML email specifications, deliverability requirements, and QA standards
• Familiarity with higher education enrollment marketing or healthcare marketing is a meaningful differentiator
• Collaborative working style; comfortable coordinating across multiple teams and locations
• Proficiency with AI tools relevant to email marketing — including AI-assisted subject line generation, content personalization, and send-time optimization
• Experience evaluating and applying AI-driven campaign insights with human editorial judgment
• Systematic, test-and-learn approach to campaign planning and optimization

Qualifications

• At the time of this posting, the base salary for this position may range from $85,000.00 to $95,000.00 USD. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications.

Skills

• AI-driven personalization
• Email marketing
• Segmentation logic
• Technical precision
• Test-and-learn approach

Benefits

• Flexible working arrangements

Pay

At the time of this posting, the base salary for this position may range from $85,000.00 to $95,000.00 USD. Individual compensation varies based on job related factors, including location, business needs, level of responsibility, experience, and qualifications.

Schedule

Flexible working arrangements

Company Information

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

We're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.