CRM Strategist (Contract) >>

What You’ll Be Doing

• End-to-End Campaign Management: Conceptualize, write, design, and deploy high-performing Email and SMS campaigns.
• Lifecycle Architecture: Build and optimize sophisticated “logic flows” (welcome series, abandoned carts, win-backs, and loyalty loops) across platforms like Klaviyo, HubSpot, and AIQ (Alpine IQ).
• Creative Execution: Use design software like Figma to create visually stunning, mobile-responsive templates that align with brand identities.
• Content Strategy: Write compelling, high-conversion copy for both Email and SMS formats.
• AI Integration: Leverage AI tools for predictive analytics, copy testing, and workflow automation to keep us ahead of the curve.
• Client Leadership: Serve as the face of CRM during client meetings, presenting strategies and translating complex data into actionable insights.
• Reporting & ROI: Own the numbers. You will pull metrics, build reports, and prove the value of your efforts through clear attribution and revenue growth.

Who You Are

• A “Full-Stack” Marketer: You don’t need to wait for a designer or a copywriter to get a campaign out the door.
• A Logic Puzzle Solver: You love digging into the “if/then” triggers of a complex customer journey.
• An Expert Communicator: You are polished, professional, and comfortable defending your strategy to stakeholders or clients.
• Data-Obsessed: You don’t just report numbers; you find the story within them to improve the next campaign.