eCommerce Brand Manager (onsite only)

About the role

VIVO operates as a pure-play third‑party (3P) eCommerce seller managing 2,000+ SKUs across Amazon (US and international), Walmart, Wayfair, its Shopify‑powered DTC site, and emerging marketplace channels. The Brand Manager will own day‑to‑day execution of marketplace sales operations and advertising performance across these platforms, working as an individual contributor with no direct reports, developing deep operational ownership of marketplace performance, collaborating cross‑functionally with marketing, forecasting, supply chain, and operations, and demonstrating commercial judgment that can earn expanded responsibility.

Responsibilities

• Marketplace Sales & Operations (≈50%): manage Amazon Seller Central accounts (listing health, performance metrics, pricing, Buy Box) across US and international marketplaces; monitor and optimize product listings (titles, bullet points, descriptions, backend keywords, images, A+ Content, Brand Store); execute digital shelf strategy (SEO, variation management, bundling, seasonal promotions); manage end‑to‑end product launches on Amazon (keyword research, PDP development, content creation, VINE enrollment, launch‑phase advertising); track and analyze sales performance, traffic, conversion, marketplace trends; monitor competitive positioning, pricing dynamics, Buy Box health, category trends; maintain account health and compliance (case management, ASIN issue resolution, policy adherence); coordinate FBA shipment planning, inventory allocation, in‑stock management with Supply Chain and Logistics; manage Amazon Vine, Subscribe & Save, deals/coupons calendar, promotional programs; support marketplace operations on Walmart.com, Wayfair, and VIVO's Shopify DTC site (listing management, promotions, performance monitoring).
• Advertising & Performance Marketing (≈30%): manage and optimize Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display) focusing on ROAS, ACoS, TACoS, contribution margin; analyze advertising data to refine keyword targeting, bid strategies, budget allocation, campaign structure; support new product launch advertising strategy (keyword harvesting, dayparting, competitive conquest); collaborate with Marketing on retail media strategy aligning ad spend with organic content and promotional calendar; build and maintain performance dashboards/reports tracking advertising KPIs, revenue attribution, SKU‑level profitability; support DSP campaign strategy as applicable; stay current on platform changes, new ad formats, best practices.
• Cross‑Functional Collaboration & Reporting (≈20%): partner with forecasting and supply chain to align inventory with sales plans and promotions; collaborate with content/creative on imagery, A+ Content, video, Brand Store updates; prepare and deliver regular performance reporting, business reviews, strategic recommendations to leadership; contribute to pricing strategy and margin analysis (pricing, promotions, ad spend, Amazon fees → SKU profitability); coordinate with Brand and IP/Legal on MAP compliance, unauthorized seller issues, brand protection; identify operational process improvements and help develop SOPs, toolkits, scalable workflows.

Requirements

• 1–3 years of hands‑on eCommerce experience with meaningful time working inside Amazon Seller Central (3P experience strongly preferred) and exposure to additional marketplace or DTC platforms such as Walmart, Wayfair, or Shopify.
• Demonstrated understanding of Amazon marketplace operations: listing optimization, pricing, Buy Box dynamics, FBA logistics, account health management.
• Working knowledge of Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display) with ability to manage campaigns and interpret performance data.
• Proficiency with Amazon analytics, reporting tools, and common third‑party platforms (e.g., Helium 10, Jungle Scout, Brand Analytics, or similar).
• Strong analytical skills — comfortable with data, translating metrics into actionable insights and strategic recommendations.
• Detail‑oriented, self‑motivated, able to operate independently in a fast‑paced environment.
• Ability to work on‑site full‑time at VIVO headquarters in Washington, IL.

Qualifications

• Preferred: experience with a private‑label or branded consumer products company (not agency side).
• Preferred: experience managing international Amazon marketplaces (Canada, Mexico, UK, EU, Australia).
• Preferred: familiarity with non‑Amazon eCommerce platforms (Walmart Marketplace, Wayfair, Shopify).
• Preferred: experience with SKU‑level P&L analysis and understanding of contribution margin dynamics in a 3P model.
• Preferred: exposure to categories such as home/office, furniture, consumer electronics, or hard goods.
• Preferred: Bachelor's degree in