eCommerce Account Manager, GWT.com & Social Commerce
Reports to: Vice President, Ecommerce Sales | Location: Mooresville, NC | Website: www.greenworkstools.com
About the role
As a rapidly growing global manufacturer of residential and commercial products, Greenworks is leading the charge toward a more powerful and sustainable future. With over 20 years of research and development, including over 1000 patents in outdoor power equipment, power tools, and lifestyle products, we're pushing the limits of what battery technology can do to improve the quality of work and life. Own the day-to-day execution of customer lifecycle programs, the Greenworks mobile app, and emerging social-commerce channels. This role turns GWT.com commercial plans into accurate, on-time campaigns and uses performance data to improve acquisition, conversion, and retention. It restores dedicated ownership of lifecycle and app execution while adding social-commerce execution.
Responsibilities
- Own the lifecycle campaign calendar and execute email, SMS, and app push campaigns, including audience selection, creative coordination, setup, QA, launch, and post-campaign review.
- Manage day-to-day Appmaker activity and partner with internal and external teams to resolve app, customer-journey, and campaign issues.
- Coordinate GWT.com promotional execution across Shopify, including landing pages,