Social Commerce Manager

About the Role

As a member of the DTC Performance Marketing team, the Social Commerce Lead will be responsible for TikTok Shop and emerging social commerce platform channel strategy and execution, with a focus on affiliate creator content. The Social Commerce Lead will work closely with the brand marketing team to develop content strategy and relationships with creators, and the DTC sales & operations team to manage assortment and promo strategy for sustained, profitable growth on the sales channel. The ideal candidate will bring a strong perspective on utilizing social commerce as a part of broader brand awareness and growth strategy. They will have an understanding of the synergy between organic and paid media and the role of creator content in driving off-platform awareness and sales.

Responsibilities

• Own strategy and roadmap for affiliate creator outreach
• Manage communications with creators with goal of longer-term community-building
• Analyze performance of UGC, bringing insights to cross-functional partners managing sales & assortment, brand marketing comms, and creator strategy
• Work closely with sales & ops team to influence assortment, pricing and promo strategy, and digital merchandising
• Work closely with brand and creative teams to identify high-potential, strongly brand-aligned creators and develop relationships with top performers
• Advance measurement strategy to understand cross-channel impact of social commerce
• Advocate for advancement of brand growth on social commerce platforms by aligning with existing regulatory and brand safety guidelines

Qualifications

• 1-3 years of experience of TikTok Shop experience
• 1-3 years of experience managing creator or affiliate marketing partnerships
• Bachelor's Degree in related field required
• Strong analytical skills and experience presenting data analysis to key stakeholders
• Ability to work autonomously and learn quickly
• Strong understanding of TikTok ecosystem and eagerness to move and adapt quickly at the pace of the platform

Skills & Tools

• Must be proficient with MS Office and have advanced Excel and PPT skills (Pivot Tables + charts)
• Experience managing ads/media KPI performance (engagement and conversion metrics across social or retail media platform)

Competencies

• Positive - Ability to view all situations with a positive attitude
• Accountable – takes ownership for responsibilities, acknowledges and learns from mistakes
• Innovative - Ability to look beyond the standard solutions and "think outside the box"
• Independent – Must be self-motivated and able to manage obligations without direct supervision
• Assertiveness - Ability to act in a self-confident manner to facilitate completion of a work assignment or to defend a position or idea
• Communication (oral and written) - Ability to communicate effectively with others using spoken and written word clearly and concisely
• Customer Oriented - Ability to take care of the customers' needs while following company procedures
• Conceptual Thinking - Ability to think in terms of abstract ideas
• Initiative - Ability to make decisions or take actions to solve a problem or reach a goal
• Project management - Ability to organize and direct a project to completion
• Enthusiastic - Ability to bring energy to the performance of a task
• Self Motivated - Ability to be internally inspired to perform a task to the best of one's ability using his or her own drive or initiative

Pay

114K - 133K