E-Retail Content Analyst

Job Summary

We’re seeking a passionate, creative, and detail-oriented E-Retail Content Analyst to join our growing eCommerce team at The Wine Group. The E-Retail Content Analyst reports to the Director of eCommerce. We’re looking for a passionate digital marketer to manage the full eCommerce content machine.

Essential Functions

• Manage product content syndication through platforms such as Salsify, Syndigo, and direct retailer portals for full library of TWG SKUs and assets.
• Support onboarding and maintenance of product data, ensuring content is complete, accurate, and optimized per retailer requirements and brand guidelines.
• Partner with brand, creative, and marketing teams to gather, edit, and publish product imagery, copy, and digital assets.
• Affiliate with sales and distributor partners to support execution within the 3-tier system, ensuring compliance and alignment across Retail, B2B E-Comm, and DTC.
• Develop internal standards and thought leadership on digital shelf trends, platform updates, and eCommerce best practices.
• Collaborate with the Director of eCommerce with any and all deliverables regarding digital content assets, including building presentations, reports, and share outs.
• Optimize consistent asset sharing with all major national customers, unlock syndication for more retail partners.

Qualifications

• Bachelor’s degree required.
• 2+ years of experience in eCommerce, digital content, or digital shelf management, preferably in the CPG or beverage alcohol industry.
• Relevant experience in marketing, especially brand, E-Comm, and/or digital marketing in with wine, alcohol, or FMCG.
• Technical skills in Salsify and similar PIM/DAM tools.
• Experience with retailer content portals (e.g., Walmart, Item 360, etc.).
• Demonstrated project management skills with excellent attention to detail, communication skills, and ability to work cross-functionally.
• Prior experience in shared service roles, such as internal or external agencies preferred.
• Experience in evaluating data and making insight-based recommendations.
• Highly proficient in Excel and PowerPoint (can create powerful marketing presentations for internal and external customers and technical proficiency in managing data sets for data validation and uploads).
• Experience with SEO and keyword optimization.
• Creative design skills using tools Adobe Photoshop or Illustrator.

Physical Demands

• Position operates in a virtual office environment.
• The position includes travel to various industry and/or company events, up to 20% of the time.
• Ability to perform tasks requiring bending, stooping, standing, and twisting.
• Must be able to lift up to 40 lbs. (a case of wine).

Compensation

Hiring Salary Range: $72,500 - $98,600.

Actual compensation will be based on factors such as experience, skills, knowledge, and abilities, education, and other position related factors.

At The Wine Group, we are proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability, protected veteran status or other characteristic protected by law.