E-Commerce Web/ App Analyst

About the role

The E-Commerce Web role will contribute to digital sales, a strong brand, and increased customer lifetime value by developing data-driven insights that ensure the best possible customer experience. The role will analyze customer behavior and site performance, turning insights into clear actions and tactics. It will execute full-funnel analyses to understand the end-to-end customer journey. This position is remote or based in Yonkers, NY, within our E-Commerce function, and will report to the E-Commerce Manager.

Responsibilities

• Drive daily and weekly site and customer behavior analytics for the Mexico market
• Partner with the E-Commerce commercial team to translate insights into opportunities to optimize sales performance and customer acquisition/engagement
• Conduct analyses to help the E-Commerce team evaluate customer demand/preference, product performance, and customer experience
• Conduct SEO and internal search analyses to contribute to site and external search optimizations
• Evaluate key pages onsite to support the planning of landing pages and critical focus areas for the commercial teams
• Analyze onsite and full-journey performance per media channel and customer segment
• Take an active part in the regional goal-setting and alignment process from a customer insights and behavior perspective
• Partner with E-Commerce and Media teams to provide data-driven insights and conclusions across the customer journey
• Spread and secure web analytics competence across the E-Commerce team
• Evaluate key pages and purchase funnel after website releases to ensure swift incident resolution
• Develop automated reports to address common web analytics requests and help stakeholders understand key takeaways
• Collaborate with global stakeholders to drive tagging initiatives and best practices so that digital marketing efforts are measured accurately

Requirements

• 3+ years of experience in e-commerce
• Data and web analysis experience preferred
• Experience utilizing Google Analytics, PowerBI, Tableau, as well as visual analytics tools like ContentSquare
• Sales-driven, customer-focused, and results-oriented
• Analytical, structured, and able to synthesize complex data into clear conclusions
• Able to translate customer and sales insights into short- and long-term commercial actions
• Comfortable visualizing and presenting insights to cross-functional teams; strong communication and presentation skills
• Ability to prioritize work and multi-task efficiently
• Comfortable with proactive and innovative problem-solving, and possesses a constant improvement mindset
• Able to work independently and be self-motivated while still fostering strong team collaboration
• Flexible and able to adapt to changes based on evolving business and customer needs; possesses a growth mindset
• Required domestic and international travel up to 5-10% of the time