E-Commerce Marketing Specialist

SVP Worldwide – home to the iconic brands SINGER®, HUSQVARNA VIKING®, PFAFF®, and CREATIVATE – is the world’s largest consumer sewing machine company. For over 170 years, we’ve inspired makers everywhere, from seasoned sewists to first-time creators. Headquartered in Nashville, TN, with offices around the globe, we live our values: Think Like Our Customer, Be Curious and Creative, Include Others and Be Transparent.

About the role

The E-Commerce Marketing Specialist leads SVP Worldwide’s eCommerce assortment planning and growth strategies to maximize shopper engagement and revenue. As the product owner of the websites and their supporting marketing channels, this role translates leadership objectives into prioritized initiatives, inventory roadmaps, quarterly plans, and sprint plans for future eCommerce growth. The Specialist collaborates with Product Category experts to understand category-specific issues and opportunities, relays consumer behavior insights, and partners across North America eCommerce and Marketing teams to implement pricing and promotional strategies that deliver value while hitting financial goals. This data-focused position constantly optimizes the merchandising offer and shopping experience for long-term sustainable growth.

Responsibilities

• Assist with tracking KPIs and other reporting to spot new trends and growth opportunities to beat the annual sales plan.
• Determine product assortment, pricing, and promotions for eCommerce sites, optimizing inventory availability and vendor partnerships to support site updates with innovative offers and shopping tools.
• Gain deep insights into customer product needs and motivations to buy; integrate new merchandising ideas throughout the site to drive profitable revenue growth and trial into growth categories (e.g., accessories add-ons, bundles).
• Manage product set-up, including images, copy, videos, and below-the-fold content. Ensure accurate product setup in the eCommerce platform, collecting all assets and data for each SKU and optimizing for SEO.
• Oversee product categories closely and adjust product sequencing, featured items, product badging, facets/filters, category pages, and search results to drive volume, conversion, price, and mix.
• Increase order size by boosting units per order and mix through merchandising campaigns and onsite tactics.
• Create and manage merchandising schedules/timelines, track deliverables, and proactively follow up with partners to meet deadlines (e.g., pre-launches, product seeding, ongoing website updates).
• Analyze and present product category performance, insights, and actions to improve site conversion.
• Forecast inventory and sales to support business growth, introduction of new products, and maximize in-stock position by proactively monitoring weeks of supply and requesting reorders and inventory allocations.
• Support the digital content and marketing team with proofing emails, suggesting products to highlight, product launches, and featuring sales events to drive traffic and revenue.
• Create and strategize marketing assets online to educate customers, maintain seasonal relevance, support product launches, and drive sales and conversion.

Requirements

• 3+ years of work experience in eCommerce, Merchandising, Marketing, Supply Chain, Strategy, Finance, Operations, or IT within a cross-functional role.
• 2+ years of experience managing/implementing eCommerce merchandising initiatives such as designing promotional plans, building forecasts, setting pricing, promotions, and merchandising priorities.
• Website Content Management System experience for SKU and pricing set-ups and updates.
• Excellent attention to detail, oral and written communication skills, time management, and organizational skills.
• Highly analytical with proficiency in data analysis and reporting to make sound decisions for future plans.
• Strong interpersonal skills and a team-oriented mindset.
• Consumer focus with a passion for delivering exceptional experiences.
• Comfortable working in fast-paced, entrepreneurial environments.
• Proven ability to manage multiple tasks while responding to changing priorities.
• A hands-on self-starter with a can-do, results-oriented, positive attitude and strong work ethic.
• Ability to work independently with minimal direct oversight as well as collaborate with cross-functional partners to strategize growth opportunities.
• Computer proficiency in Google Suite, Excel, Word, and PowerPoint.

You will need to be able to complete all physical requirements of the job with or without a reasonable accommodation, including occasionally moving about inside the office and retrieving or repositioning products like sewing machines weighing up to 50 pounds.

Benefits

• Full benefits package: medical, dental, vision.
• 401k plan.
• Competitive PTO accrual as well as additional wellness days.
• Hybrid work schedule.
• Collaborative and community-focused work environment.
• Learning and development opportunities.

Schedule

Hybrid work schedule based at the company headquarters in Nashville, TN.