E-COMMERCE MARKETING SPECIALIST

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Oversee product listings from launch throughout their lifecycle including launching new products as well as optimizing and growing existing item set.
• Optimize product listings for visibility, accuracy and increase glance view and conversion rate through key word research, A/B testing and data insights from competitor and category research.
• Conduct market research, analyzing competitive landscapes, and identifying opportunities for growth.
• Maintain case logs for ongoing customer complaints by working with eCommerce team to create and manage support tickets.
• Support the collection, monitoring and reporting of marketing data points, like traffic, customer engagement, merchandising performance and ROI.
• Support compliance of NOW corporate brand standards in 1P and 3P markets.
• Contribute to the upkeep and optimization of Brand Store content across key online retailers, including Amazon, with a focus on item accuracy and shopper experience.
• Complies with safety and GMP requirements.

Safety Statement Responsibility

• Safeguard a culture of safe production and operations; follow all safety rules and procedures.
• Engage in training activities to learn what constitutes a safety hazard; report safety concerns to the supervisor, submit safety suggestions, and correct or report to the appropriate people when an employee sees a workplace health or safety hazard, until it is resolved.
• Aid in communicating safety information to new employees.

Qualifications

• Bachelor's degree in a related area, preferably business, marketing or communications plus 3-5 years of experience in marketing, digital marketing, or ecommerce with a successful track record of selling to, promoting, marketing and measuring sales data on Amazon.com or other ecommerce sites.
• Good knowledge of Web technologies, protocols, and tools, including Content Management Platforms.
• Expertise in Vendor Central, Seller Central, Supplier One, Retail Link or Target Partners Online.
• Good understanding of communications and digital marketing principles.

Reasoning Ability

• Define problems, collect data, establish facts, and draw valid conclusions.
• Analyze instructions in verbal and/or written form.

Physical Demands

• Regularly required to remain at stationary work location and occasionally to move from place to place within work facility.
• Employee is regularly required to use the telephone and computer.
• Specific vision abilities required by this job include close vision.

Work Environment

• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
• The noise level in the work environment is usually quiet.