E-Commerce Specialist

About the role

The ideal candidate is a hands-on strategist and execution individual contributor with experience building product marketing campaigns from the ground up. This person should be able to develop go-to-market strategy, create compelling product messaging, execute multichannel campaigns, analyze performance, and optimize based on results. This role will report jointly to the Vice President of Sales and Marketing and the Director of Physicians Preference Vitamins.

Responsibilities

• Develop and execute go-to-market strategy for a priority supplement product, including positioning, messaging, launch planning, campaign strategy, and ongoing promotion.
• Create and manage product-focused campaigns designed to increase awareness, educate new audiences, and drive ecommerce purchases.
• Execute multichannel marketing tactics, including email campaigns, email automations, SMS/text campaigns, landing page copy and creation, promotional copy and creation, social media content and posting of reels and static posts, and campaign creative.
• Translate product quality, benefits, value, and differentiation into clear, compelling messaging that positions Physicians Preference Vitamins against premium supplement brands.
• Drive new unique guest acquisition and ecommerce revenue through product-specific marketing efforts.
• Track campaign performance and report on results weekly, monthly, and quarterly.
• Use data to recommend improvements that increase traffic, conversion, repeat purchase behavior, and revenue growth.

Requirements

Proven experience in product marketing, ecommerce marketing, supplement/wellness marketing,