E-Commerce Director, Amazon, F1 Apparel

Job Summary

WHO ARE YOU?

Do you enjoy Formula 1? Then you’re in luck!

THE ROLE

Insomniac is looking for a Director of E-Commerce, Apparel that orchestrates all aspects of the e-commerce strategy for a brand. This role combines sales, marketing, technology, and management expertise to develop a plan that delivers a superior brand and shopping experience for customers.

This position reports to the VP of Consumer Products: Formula 1 JV. This is not a remote position.

RESPONSIBILITIES

• Work closely with the supply chain and logistics teams to manage inventory levels, prevent stockouts, and ensure timely fulfillment of orders
• Collaborate with customer service to resolve issues related to shipping, returns, and refunds
• Oversee and optimize advertising campaigns on Amazon, including Sponsored Ads, DSP, and other relevant ad platforms, to drive traffic and increase sales
• Analyze campaign effectiveness to adjust ad spending and improve ROI
• Own the e-commerce strategy for both channels, collaborating closely with internal and external partners to drive revenue growth
• Navigate the complexities of the retail landscape, analyzing industry trends and customer behavior to create and adapt a dynamic plan that aligns with Insomniac/F1 vision while minimizing channel conflict with Fanatics.
• Develop and execute a comprehensive e-commerce strategy to drive aggressive revenue growth for F1 with Amazon US, spearheading initiatives that accelerate performance and capture market share
• Continuously analyze performance data and market trends to make informed decisions, ensuring efficient investment in high-impact growth activities
• Develop, execute, and communicate short and long-term financial plans (sales, margin, contribution, inventory turns) that drive revenue and profitability growth in support of Insomniac’s and F1 strategic objectives
• Accurately forecast sales and manage inventory to ensure alignment with demand, collaborating closely with Demand Planning, Operations/Supply Chain, and Finance
• Partner seamlessly with cross function teams to align on key initiatives, product launches, and promotional strategies
• Collaborate with Marketing and Product teams to leverage customer insights and segmentation, optimizing strategies based on data-driven learnings
• Spearhead the Amazon retail strategy in partnership with our Amazon vendor manager, our external Amazon agency, and our Growth Marketing team, to maximize market share and growth
• Manage and effectively grow account profitability, including promotions and pricing, owning the direct relationship with the Amazon US Vendor Manager and leading account negotiations
• Work closely with internal supply chain and demand planning teams on supply management, effectively managing internal and external expectations
• Analyze and surface insights around conversion rates, average order value (AOV), customer lifetime value (LTV), promotional lift, and other key metrics to identify areas for improvement and increase conversion
• Partner with Marketing and Product to drive site improvements that enhance sales performance
• Ensure an ongoing cadence of A/B tests to optimize the website user experience and conversion rates
• Advanced Amazon optimization and sponsored ads knowledge
• Must have advanced knowledge of MS Excel and firm grasp of formulas (v-lookup, etc) and logic
• Can manage a large database of product SKUs and can manipulate data as needed
• FileMaker Pro experience a plus
• Manage data feeds and listings on Amazon
• Listing optimization and SEO on Amazon
• Database management via Excel - Inventory feed management
• Listing management on Amazon etc.
• Listining error resolution - Image editing via Photoshop
• Add/update product SKUs to our Database

QUALIFICATIONS

• 8+ years of comparable e-commerce Amazon experience required and 3+ years in a management position
• Advanced technical skills in AWS and Shopify, including Excel and ERP systems
• Possess excellent organizational, communication, and analytical skills with the ability to prioritize and handle multiple tasks simultaneously in a fast-paced environment