E-Commerce Specialist Amazon

E-Commerce Specialist

The E-Commerce Specialist is responsible for the day-to-day execution, optimization, and maintenance of the Amazon business for Bugaboo Group across Amazon US and Amazon Canada.

• Ensure all Amazon product listings are accurate, complete, and up to date, including: product titles, bullet points, product descriptions, A+ content, images and videos, pricing, promotions, and variations.
• Maintain digital shelf excellence by ensuring consistent branding and compliance with Amazon best practices.
• Monitor listing health and proactively resolve catalog issues, suppressed listings, stranded inventory, and content errors.
• Cook up new product launches, assortment updates, and end-of-life product transitions.
• Support inventory availability by partnering with internal teams to identify and resolve listing or replenishment issues.

Content & Conversion Optimization

• Optimize product detail pages to improve search visibility, conversion rates, and customer engagement.
• Partner with Global Digital and Brand teams to implement enhanced content, imagery, and brand storytelling.
• Monitor customer reviews, ratings, and Q&A, identifying opportunities to improve customer sentiment and product performance.
• Support SEO optimization within Amazon by improving keywords, product metadata, and discoverability.

Promotions & Merchandising

• Execute promotional activities including: coupons, deals, Prime Day support, seasonal campaigns, and brand store updates.
• Aid in merchandising strategies that improve product visibility and cross-selling opportunities.
• Support the execution of Amazon advertising initiatives in partnership with internal or external media teams.
• Manage Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display), including campaign creation, budget management, keyword optimization, bid adjustments, and ongoing performance optimization to maximize ROAS and sales growth.

Performance & Analytics

• Track and analyze Amazon business KPIs including: sales, traffic, conversion rate, buy box performance, sessions, average order value (AOV), return rates, and ROAS (where applicable).
• Prepare recurring business performance reports with actionable recommendations.
• Identify trends, performance gaps, and opportunities for continuous improvement.
• Support business reviews with data-driven insights and competitive analysis.

Cross-Functional Collaboration

• Partner with Marketing, Sales, Operations, Customer Service, and Global Digital teams to ensure successful execution of Amazon initiatives.
• Collaborate with external agencies and Amazon support teams as needed.
• Stay current on Amazon platform updates, new tools, and marketplace best practices, proactively recommending improvements.