Amazon E-Commerce Specialist, Consumer Products

Summary The Amazon Channel Specialist supports the strategy and ongoing optimization of Ascension's Amazon business across the Consumer Products division. This role serves as a tactical and strategic partner to product managers and team marketers. The Amazon Channel Specialist ensures that products are set up correctly on Amazon, discoverable, and continually optimized for conversion and profitable growth, while partnering with Operations to identify inventory and availability risks early and drive urgent resolution. DUTIES AND RESPONSIBILITIES: Channel Strategy & Launch Planning Support. Serve as an Amazon tactical and strategic partner to product managers and team marketers. Support product-specific go-to-market strategies by suggesting listing architecture, evaluating content readiness, identifying keyword targets, providing advertising support, aligning launch timelines, and optimizing PDPs in an ongoing way after launch. ASIN & Catalog Setup. Work with product managers, marketers, and Operations to accurately and on time establish ASINs, including product attributes, categories, browse nodes, catalog data quality, variations, and identifiers. Troubleshoot suppressed, duplicated, merged, or inaccurate listingsProduct Detail Pages & A+ Content. Partner with team marketers and designers to translate product positioning into effective Amazon detail pages. Deploy A+ Content and other brand assets, and improve page accuracy, clarity, discoverability, and conversionOrganic Discoverability & Keyword Strategy. Conduct keyword and competitive research and recommend priority search terms for titles, bullets, descriptions, backend fields, A+ Content, and related merchandising. Track organic visibility and adjust recommendations as search behavior evolvesSupport Paid Advertising Strategy. Identify key Amazon advertising opportunities for each product and partner with team marketers to build, deploy, and refine campaigns. Align paid investments with launch goals, seasonality, inventory, profitability, and organic growth opportunitiesPerformance Analysis & Iterative Optimization. Evaluate sales, traffic, conversion, search, and advertising performance; identify themes across products and campaigns; and turn findings into specific actions. Help marketers iteratively optimize product pages, keywords, bids, budgets, targeting, and campaign structureInventory & Availability. Monitor availability, weeks of cover, buy-box status, and other inventory signals. Flag risks proactively, partner with Operations to determine the cause, and ensure stockouts, receiving issues, and other availability problems are addressed urgentlyChannel Health & Process Improvement. Monitor catalog health, policy changes, and emerging Amazon capabilities. Build repeatable launch and optimization practices, share channel learnings across teams, and improve the division's overall effectiveness on AmazonBulk Operations & Spreadsheet Proficiency. Manage catalog updates through Vendor Central's Excel-based workflows. Effectively navigate complex spreadsheet templates and API-driven requirements that are standard for large-scale vendors while addressing the specific needs of publishing catalogs. Requirements Bachelor's degree in Marketing, Business, E-commerce, Communications, or a related field5+ years of e-commerce or digital marketing experience, including meaningful hands-on responsibility for the Amazon channelVendor Central experience required, with an understanding of consignment supply models; Seller Central experience valued for potential complementary useExperience with Amazon Ads, Brand Registry, A+ Content, catalog management, and product detail page optimization requiredDemonstrated ability to develop and execute Amazon's go-to-market strategies for new products and improve performance after launchExperience with keyword research, search optimization, competitive analysis, and Amazon analytics or advertising toolsStrong analytical judgment, with the ability to interpret sales, traffic, conversion, and advertising data and translate findings into clear recommendationsExcellent project management and follow-through, with the ability to coordinate multiple launches and priorities across cross-functional teamsCollaborative, service-oriented working style and the ability to advise product managers and marketers while respecting team ownership and goalsExperience with books, publishing metadata, ISBNs, or a broader consumer products portfolio is requiredAbility to work proactively, respond quickly to channel and inventory issues, and adapt in a fluid, fast-paced environmentStrong understanding of, or enthusiasm for learning, Ascension's Catholic audience, mission, and product portfolioOccasional travel to Ascension's Exton, PA headquarters is required. Exemplify Ascension values of humility, passion, and integrity Benefits Health Care Plan (Medical, Dental & Vision)Retirement Plan (401k, IRA)Life Insurance (Basic, Voluntary & AD&D)Paid Time Off (Vacation, Sick & Public Holidays)Family Leave (Maternity, Paternity)Short Term & Long Term DisabilityTraining & DevelopmentWork From HomeWellness Resources