E-Commerce Coordinator

Major Functional Responsibilities

• Content Maintenance: Oversee and regularly assist in updating product listings, images, and inventory to ensure accurate representation and availability on the website.
• Marketing: Implement online marketing campaigns, website promotions, and SEO strategies aimed at increasing web traffic and driving online sales.
• Develop and schedule targeted email marketing initiatives, coordinate with creative teams for promotional content, and monitor campaign performance for optimization.
• Analytics and Reporting: Analyze the effectiveness of marketing tactics, monitor key performance indicators (KPIs) such as conversion rates, average order value, and customer acquisition cost, and provide actionable insights for continuous improvement in e-commerce strategies.
• Collaboration: Work closely with cross-functional teams including marketing, IT, customer service, and logistics to support brand partnerships and ensure seamless execution of online initiatives.
• Customer Experience: Monitor website functionality and user experience, address customer inquiries related to online purchasing, and collaborate with IT to resolve technical issues quickly.

Required Qualifications

• Required Education: High School Diploma/GED or Equivalent
• Work Experience: 1–3 years in e-commerce, digital marketing, or a related field, with proven success in managing online sales channels and digital campaigns.
• Platform Knowledge: Proficiency with major e-commerce platforms such as Shopify, WooCommerce, or Magento. Experience with third-party integrations, payment gateways, and inventory management tools is desirable.
• Technical Skills: Familiarity with Google Analytics, Microsoft Office (especially Excel), and basic HTML coding. Ability to troubleshoot website issues and work with IT to implement improvements.
• Analytical Abilities: Strong capability to interpret data and optimize both sales performance and user experience.
• Communication: Excellent organizational skills and ability to collaborate effectively with multiple teams. Strong written and verbal communication skills to convey ideas clearly and work across departments.