E-commerce Account Manager
Lotus Bakeries · United States · 1 mo ago
RemoteRemoteSalesFull-time
We need to output HTML fragment with sections: About the role? Actually the posting includes "ABOUT US", "THE ROLE", "SCOPE", "EXPERIENCE", "BENEFITS". We need to use for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we must only include sections when posting has real specific content. The posting includes "ABOUT US" (company description) maybe not needed as a heading? The instructions: Use
items.
Let's extract SCOPE content:
Daily Operations & Platform Management:
Lead daily e-commerce operations across Amazon, Walmart, Instacart, Target, Thrive, Safeway, and Kroger platforms.
Conduct content and PDP audits, and manage Brand Store updates.
Maintain scorecards, and pacing tools (including MTD pacing, weekly order review, forecast, and finance check-ins).
Commercial Planning & Financial Management:
Collaborate on promotional planning and ensure strong execution
Support trade spend tracking, true-ups, and TPM checkbook analysis.
Own account forecasting and operational troubleshooting in close partnership with the supply chain team
Paid Media & Advertising:
Partner with internal teams and external agencies (e.g., Tinuiti, Amazon, Walmart, Instacart, Costco, Target) to plan, launch, and optimize paid search, DSP, and retail media campaigns.
Manage media planning and strategy (annual/monthly plans, ROAS targets, budget splits, ecommerce scorecard).
Execute campaign setup and launch across platforms.
Perform optimization and bid management (keyword targeting, budget reallocation, ACoS goals).
Leverage Amazon Marketing Cloud for insights and advanced targeting (audience testing).
Conduct search terms analysis for trends and insights applicable to paid search strategy.
Review Amazon AMS spend pacing and adjust strategy as needed.
Perform paid search campaign optimization for Amazon, Walmart, Instacart, Costco, Thrive, and Target.
Review DSP ads and conduct pulse checks.
Reporting, Insights & Communication:
Prepare and deliver weekly, monthly, and global business recaps.
Provide detailed performance insights, visualizations, and actionable recommendations.
Conduct competitive benchmarking (SOV, media trends, category performance).
Communicate campaign impact and partner with internal teams and stakeholders.
Refresh monthly Amazon Ads and Walmart Ads performance recaps for global connects.
Strategy & Innovation:
Pilot new retail media formats and explore beta features.
Develop audience strategies using 1P/retailer data.
Support A/B testing (creative tests, placements tests, dayparting).
Analyze search term reports, category trends, and competitor activity to identify growth opportunities and inform content, pricing, and media strategies.
Cross-Functional Collaboration & Relationships:
Coordinate with brand (global/local), insights, and category teams for media plan alignment.
Work cross-functionally with marketing and creative to request content updates for key seasons, new item launches, and ad hoc as needed.
Build strong relationships with platform partners ensuring deliverables and opportunities are leveraged.
We need to preserve all that. Could embed as each line.
Now EXPERIENCE content:
Proven experience (4-6 years) in e-commerce account management, with a track record of managing multiple accounts and platforms ideally within CPG
Expertise in e-commerce platforms such as Amazon, Walmart, and Costco, with advanced knowledge of Paid Search, DSP, Digital Shelf management, penalties, and pricing.
Strong analytical skills to assess campaign performance and make data-driven decisions.
Demonstrated success in managing cross-platform advertising budgets and optimizing campaigns for performance.
Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
Proficiency in Excel or similar tools for reporting and data analysis.
Proven ability to optimize product listings and manage compliance responsibilities on Amazon.
Note there is duplicate "Strong analytical skills" and "Excellent analytical skills". We'll keep both as separate items.
Now BENEFITS content:
Lotus provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs including paid time off and sick leave.
We can make a list: Health Plans, Mental Health support, 401(k) Retirement Plan with employer match, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, Life and Serious Injury Benefits, paid leave of absence programs (paid time off and sick leave). Could be separate items.
Now ABOUT US content:
ABOUT USLotus Bakeries is an international, dynamic and sustainable player in the CPG industry. We are a proud and passionate company that builds strong global and local brands and creates small moments of happiness. We bring people together with our delicious products and spark joy.
We need to separate into sentences. We'll output as a paragraph.
Now ensure we don't include any extra text. Output only HTML.
Let's craft:
for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. But we must only include sections when posting has real specific content. The posting includes "ABOUT US" (company description) maybe not needed as a heading? The instructions: Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Do NOT repeat the job title as a heading. So we need to map content to these headings. The posting includes "ABOUT US" (company overview) maybe we can treat as "About the role"? Actually "About the role" is about the role description. The posting includes "THE ROLE" which describes responsibilities. So we can put that under About the role
. Then "SCOPE" includes detailed responsibilities broken into subcategories: Daily Operations & Platform Management, Commercial Planning & Financial Management, Paid Media & Advertising, Reporting, Insights & Communication, Strategy & Innovation, Cross-Functional Collaboration & Relationships. Those are responsibilities. Could be under Responsibilities
with a list.
Then "EXPERIENCE" includes requirements/qualifications/skills. We can put under Requirements
or Qualifications
or Skills
. The instruction says use those headings if content exists. We have experience requirements: proven experience 4-6 years, expertise in platforms, analytical skills, etc. So we can put under Requirements
with a list.
Then "BENEFITS" section: we have benefits description. So Benefits
with list.
Pay and Schedule not present, so omit.
We must not include boilerplate like cookie/navigation etc. Not present.
We must preserve all substantive information. So we need to include all details from ABOUT US? The "ABOUT US" is company description; maybe we can include as a brief paragraph before sections? The instruction says use for section headings; we can include a
About the role
. Then "SCOPE" includes detailed responsibilities broken into subcategories: Daily Operations & Platform Management, Commercial Planning & Financial Management, Paid Media & Advertising, Reporting, Insights & Communication, Strategy & Innovation, Cross-Functional Collaboration & Relationships. Those are responsibilities. Could be underResponsibilities
with a list. Then "EXPERIENCE" includes requirements/qualifications/skills. We can put underRequirements
orQualifications
orSkills
. The instruction says use those headings if content exists. We have experience requirements: proven experience 4-6 years, expertise in platforms, analytical skills, etc. So we can put underRequirements
with a list. Then "BENEFITS" section: we have benefits description. SoBenefits
with list. Pay and Schedule not present, so omit. We must not include boilerplate like cookie/navigation etc. Not present. We must preserve all substantive information. So we need to include all details from ABOUT US? The "ABOUT US" is company description; maybe we can include as a brief paragraph before sections? The instruction says usefor section headings; we can include a
for prose. The "ABOUT US" could be a
before sections. It's substantive. So include it as a paragraph. We must not repeat the job title as heading. Not needed. We must not include Job ID/requisition numbers. We must output only HTML fragment. Thus structure:
ABOUT US content...
About the role
THE ROLE content...
Responsibilities
- Daily Operations & Platform Management: ... ...
Lotus Bakeries is an international, dynamic and sustainable player in the CPG industry. We are a proud and passionate company that builds strong global and local brands and creates small moments of happiness. We bring people together with our delicious products and spark joy.
About the role
As E-commerce Account Manager, you are responsible for the day-to-day management and growth of our U.S. E-commerce business, encompassing Amazon, Walmart, and other retail platforms. You will achieve commercial goals by ensuring content optimization, excellent campaign execution, and sales-driving activities that are fully aligned with our brand strategy and customer needs. Reporting to the Head of Sales Natural Foods, you are a key member of the U.S. Sales Team, collaborating closely with marketing, category, and global eCommerce colleagues to accelerate our digital growth. Taking full ownership of Paid Search, DSP, Digital Shelf management, pricing, and portal operations, the Account Manager will ensure strategies are tailored to each platform, executed with precision, and aligned with Lotus’s overall business objectives. This role combines strategic and operational responsibilities to optimize the company’s digital presence, enhance brand visibility, and drive revenue growth. You will own platform health, oversee retail media planning, and translate insights into actionable strategies that drive revenue, expand distribution, and increase market share.
Responsibilities
- Daily Operations & Platform Management:
- Lead daily e-commerce operations across Amazon, Walmart, Instacart, Target, Thrive, Safeway, and Kroger platforms.
- Conduct content and PDP audits, and manage Brand Store updates.
- Maintain scorecards, and pacing tools (including MTD pacing, weekly order review, forecast, and finance check-ins).
- Commercial Planning & Financial Management:
- Collaborate on promotional planning and ensure strong execution.
- Support trade spend tracking, true-ups, and TPM checkbook analysis.
- Own account forecasting and operational troubleshooting in close partnership with the supply chain team.
- Paid Media & Advertising:
- Partner with internal teams and external agencies (e.g., Tinuiti, Amazon, Walmart, Instacart, Costco, Target) to plan, launch, and optimize paid search, DSP, and retail media campaigns.
- Manage media planning and strategy (annual/monthly plans, ROAS targets, budget splits, ecommerce scorecard).
- Execute campaign setup and launch across platforms.
- Perform optimization and bid management (keyword targeting, budget reallocation, ACoS goals).
- Leverage Amazon Marketing Cloud for insights and advanced targeting (audience testing).
- Conduct search terms analysis for trends and insights applicable to paid search strategy.
- Review Amazon AMS spend pacing and adjust strategy as needed.
- Perform paid search campaign optimization for Amazon, Walmart, Instacart, Costco, Thrive, and Target.
- Review DSP ads and conduct pulse checks.
- Reporting, Insights & Communication:
- Prepare and deliver weekly, monthly, and global business recaps.
- Provide detailed performance insights, visualizations, and actionable recommendations.
- Conduct competitive benchmarking (SOV, media trends, category performance).
- Communicate campaign impact and partner with internal teams and stakeholders.
- Refresh monthly Amazon Ads and Walmart Ads performance recaps for global connects.
- Strategy & Innovation:
- Pilot new retail media formats and explore beta features.
- Develop audience strategies using 1P/retailer data.
- Support A/B testing (creative tests, placements tests, dayparting).
- Analyze search term reports, category trends, and competitor activity to identify growth opportunities and inform content, pricing, and media strategies.
- Cross-Functional Collaboration & Relationships:
- Coordinate with brand (global/local), insights, and category teams for media plan alignment.
- Work cross-functionally with marketing and creative to request content updates for key seasons, new item launches, and ad hoc as needed.
- Build strong relationships with platform partners ensuring deliverables and opportunities are leveraged.