DTC Marketing Manager

We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. Must not include Job ID etc. Must remove boilerplate. Must preserve all substantive info. We need to parse the posting. Key info: - Fully remote · Full-time · $102,000-$116,000 annually · Benefits eligible · Must live in Eastern/Central time zones - About the role: description: "We are looking for a strategic, hands-on Marketing Manager with proven DTC e-commerce experience to help market a new content and community platform for non-fiction book lovers. This role will be critical for building awareness of this new product, and growing a subscription base using both paid and organic marketing strategies. This is a senior role for a marketer who understands growth marketing and can own the process from start to finish — including the revenue mechanics of a direct-to-consumer business. You should be able to show demonstrated success in owning e-commerce revenue performance, managing paid media, identifying the right creators or partners, working closely with senior leadership, evaluating performance data, and improving what comes next." - What You'll Do (Responsibilities): list bullet points. - What You Bring (Requirements/Qualifications/Skills): list bullet points. - Especially Relevant Experience: maybe part of Requirements. - Why This Role: maybe About the role or Benefits? Could be a section about why role is appealing. - Details: Fully remote, Full-time, benefits-eligible, salary range, location restriction. We need sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide which sections have content. - About the role: we have paragraph describing role. - Responsibilities: the "What You'll Do" list. - Requirements: maybe "What You Bring" includes experience, years, etc. Could be Requirements. - Qualifications: maybe overlapping; but we can split: Requirements (experience), Qualifications (education? none), Skills (specific tools). However we must not create thin sections. Better to combine into fewer sections: maybe About the role, Responsibilities, Requirements (includes experience, qualifications, skills), Benefits, Pay, Schedule. But the instruction says: use headings for those specific section names if we include them. We can include only those with real content. We need to decide which to include. We have info about Pay: salary range $102,000-$116,000 annually. Benefits: "Benefits eligible" mentioned; also maybe benefits eligible indicates benefits but not details. The instruction: never create Benefits section unless posting actually states them. It says "Benefits eligible" but no specifics. Is that enough? It states benefits eligible, but not details. The rule: "never create Pay/Schedule/Benefits sections unless the posting actually states them." It says "Benefits eligible" is stating that benefits are eligible, but not details. I think we can include Benefits section with that statement? Might be considered filler? It says "Benefits eligible" is a statement; we could include a

Benefits eligible.

. That's not placeholder like "not specified". It's actual info. So we can include Benefits. Schedule: "Full-time" is schedule info. So we can include Schedule section with "Full-time". Also "Fully remote" could be part of Schedule or maybe separate? Not a heading. We could include location/time zone requirement in About the role or maybe in Requirements? But we have no specific heading for location. Could put in About the role or maybe in a separate section like "Location". Not in list. So we can incorporate location/time zone in About the role or maybe in Requirements. Probably include in About the role: mention must live in Eastern/Central time zones. Pay: salary range. Thus sections: About the role, Responsibilities, Requirements (maybe combine What You Bring and Especially Relevant Experience), Benefits, Pay, Schedule. We should not create Qualifications or Skills separate if not needed; but we could split Requirements into Requirements and Skills. However we need to avoid thin sections. The posting has lots of skill specifics; we could make a Skills section for tools and competencies. But we also have experience requirements. Could do Requirements (experience) and Skills (tools). That seems reasonable. Let's extract: About the role paragraph: as above. Responsibilities (What You'll Do): list items: - Own our e-commerce revenue engine — conversion rate, average order value, LTV:CAC, and repeat purchase/subscription retention — using tools like Shopify and Klaviyo to grow revenue per visitor - Own our digital marketing strategy and execution — from paid campaigns to organic growth to revenue results - Run paid media across Meta, plus Google, TikTok, YouTube, and LinkedIn — setting budgets, testing what works, and adjusting in real time - Grow our audience and engagement organically through social, email, and partnerships - Find and build real relationships with creators, influencers, and affiliates who fit the brand - Partner directly with leadership on campaign strategy, messaging, and launches - Keep a pulse on audience behavior and platform changes, and turn what you see into clear next steps - Build systems for planning, outreach, and reporting Requirements (What You Bring): list items: - 6+ years of hands-on digital marketing experience, including at least 3+ years owning revenue performance for a DTC e-commerce or subscription-commerce brand — you've been personally accountable for conversion rate, AOV, LTV:CAC, or repeat purchase rate, not just traffic or engagement - Hands-on, current experience in Shopify (or a comparable DTC commerce platform) and Klaviyo (or a comparable ESP); subscription/retention tooling (e.g., Recharge) is a strong plus - A track record of owning paid campaigns end-to-end including customer acquisition, email-list growth, conversions, subscriptions, traffic, or sales - Current experience in Meta Ads Manager and other relevant ad platforms - Experience developing and managing influencer, creator, affiliate, partnership, or ambassador programs — from outreach through execution and reporting - Strong understanding of organic social strategy, content distribution, email marketing, earned media, and audience development - Comfort with campaign analytics, testing, tracking, landing pages, and conversion paths - Excellent written communication, project-management, and relationship-building skills - A resourceful, organized working style and the ability to independently manage several priorities at once - Demonstrated success in a fast-moving, entrepreneurial environment Especially Relevant Experience: list: - DTC e-commerce brands where you personally owned revenue, conversion, or retention performance — post-purchase flows, subscription economics, repeat-purchase strategy - Newsletters, subscriptions, memberships, editorial products, books, education, media, or mission-driven consumer brands - Klaviyo, Shopify, affiliate platforms, influencer-management tools, or comparable systems - Brands where trust, audience relationship, and editorial or creative quality matter as much as reach We could merge Especially Relevant Experience into Requirements or Skills. Probably into Requirements as additional experience. Skills: maybe we can extract specific tools: Shopify, Klaviyo, Meta Ads Manager, Google, TikTok, YouTube, LinkedIn, Recharge, etc. Also analytics, testing, tracking, landing pages, conversion paths. Also project management, relationship building. But we already have many skill mentions in Requirements. Could create a Skills section for tools and platforms. However we risk duplication. The instruction: preserve ALL substantive information; do NOT invent or summarize away detail. Duplication is okay if it's present in original? But we should not repeat same content unnecessarily? It didn't forbid duplication, but better to avoid redundancy. We could keep Requirements as experience and qualifications, and Skills for specific tools/platforms. Let's decide: We'll have sections: About the role, Responsibilities, Requirements, Skills, Benefits, Pay, Schedule. We'll not include Qualifications separately. Now craft HTML. We need

for each section heading. Inside each section, use

for prose,

• for lists. We must not include markdown fences. We'll output only HTML fragment. Let's draft:

  About the role

  We are looking for a strategic, hands-on Marketing Manager with proven DTC e-commerce experience to help market a new content and community platform for non-fiction book lovers. This role will be critical for building awareness of this new product, and growing a subscription base using both paid and organic marketing strategies. This is a senior role for a marketer who understands growth marketing and can own the process from start to finish — including the revenue mechanics of a direct-to-consumer business. You should be able to show demonstrated success in owning e-commerce revenue performance, managing paid media, identifying the right creators or partners, working closely with senior leadership, evaluating performance data, and improving what comes next. Must live in Eastern/Central time zones.

  Responsibilities

  • Own our e-commerce revenue engine — conversion rate, average order value, LTV:CAC, and repeat purchase/subscription retention — using tools like Shopify and Klaviyo to grow revenue per visitor
  • Own our digital marketing strategy and execution — from paid campaigns to organic growth to revenue results
  • Run paid media across Meta, plus Google, TikTok, YouTube, and LinkedIn — setting budgets, testing what works, and adjusting in real time
  • Grow our audience and engagement organically through social, email, and partnerships
  • Find and build real relationships with creators, influencers, and affiliates who fit the brand
  • Partner directly with leadership on campaign strategy, messaging, and launches
  • Keep a pulse on audience behavior and platform changes, and turn what you see into clear next steps
  • Build systems for planning, outreach, and reporting

  Requirements

  • 6+ years of hands-on digital marketing experience, including at least 3+ years owning revenue performance for a DTC e-commerce or subscription-commerce brand — you've been personally accountable for conversion rate, AOV, LTV:CAC, or repeat purchase rate, not just traffic or engagement
  • Hands-on, current experience in Shopify (or a comparable DTC commerce platform) and Klaviyo (or a comparable ESP); subscription/retention tooling (e.g., Recharge) is a strong plus
  • A track record of owning paid campaigns end-to-end including customer acquisition, email-list growth, conversions, subscriptions, traffic, or sales
  • Current experience in Meta Ads Manager and other relevant ad platforms
  • Experience developing and managing influencer, creator, affiliate, partnership, or ambassador programs — from outreach through execution and reporting
  • Strong understanding of organic social strategy, content distribution, email marketing, earned media, and audience development
  • Comfort with campaign analytics, testing, tracking, landing pages, and conversion paths
  • Excellent written communication, project-management, and relationship-building skills
  • A resourceful, organized working style and the ability to independently manage several priorities at once
  • Demonstrated success in a fast-moving, entrepreneurial environment
  • Especially relevant experience with DTC e-commerce brands where you personally owned revenue, conversion, or retention performance — post-purchase flows, subscription economics, repeat-purchase strategy
  • Experience with newsletters, subscriptions, memberships, editorial products, books, education, media, or mission-driven consumer brands
  • Familiarity with Klaviyo, Shopify, affiliate platforms, influencer-management tools, or comparable systems
  • Experience with brands where trust, audience relationship, and editorial or creative quality matter as much as reach

  Skills

  • Shopify
  • Klaviyo (or comparable ESP)
  • Meta Ads Manager
  • Google Ads
  • TikTok Ads
  • You