DSD Field Sales Rep (based in Phoenix, AZ)

About the company

Premier Nutrition Company (PNC) is one of the fastest-growing companies in the proactive wellness space, leading the category of protein shakes and powders. We make the brands Premier Protein and Dymatize and are part of publicly traded BellRing Brands (NYSE: BRBR). Founded in 1997, we succeed by living our purpose—Changing Lives with Good Energy—through a regenerative culture that empowers purpose-driven people, fosters belonging, and delivers remarkable business results. Our vibrant culture has earned us Great Place to Work™ certification for nine consecutive years, a #8 ranking on Fortune Magazine’s Best Workplaces list, and top-12 recognition for each of the last seven years.

We offer a range of employee benefits, including year-round half-day Fridays, in-office massages, free lunches and snacks, dogs in the office, culture-of-belonging celebrations, bring-your-kids-to-work day, a 6% 401k match after one year, generous paid family leave regardless of gender, bonus eligibility for all positions, company-wide volunteer days, company-matched charitable donations, no employee handbook, no dress code, coaching conversations instead of performance reviews, and walking meetings.

Work environment

This position is remote, with occasional travel to our Emeryville, California headquarters for annual departmental team-building, planning meetings, quarterly state-of-the-company updates, and other large cross-functional gatherings. Remote employees join an in-person hybrid culture that values connection, autonomy, and trust.

About the role

The Field Sales Representative is responsible for growing assigned retail accounts by influencing retailers and collaborating with distributors to advance PNC sales, distribution, and display execution. This role drives business performance within the Regional Sales team and develops local chains as needed. Key responsibilities include managing a territory, delivering KPIs, building retailer relationships, and collaborating with distributor personnel to ensure sales execution and product availability.

Responsibilities

• Manage a territory and account base (chain and independent) to deliver weekly/monthly KPIs for account calls, display execution, brand visibility, cases sold, and new SKU distribution.
• Maintain customer focus to proactively identify service opportunities, respond to customer problems, and partner internally and with distributors to meet customer needs.
• Build effective working relationships at all levels of the DSD network, with a focus on sales reps and supervisors; communicate opportunities and follow up consistently.
• Participate in distributor training, sales meeting presentations, crew drives, and work-withs.
• Use the VIP Karma app to track, audit, follow up, and execute store visits.
• Penetrate new and void accounts using PNC data, analytics, and distributor resources.
• Increase PNC store presence through eye-level shelving and multiple points of display.
• Grow the number of PNC SKUs in the market by closing voids and presenting to in-store management.
• Collaborate with managers and counterparts across the country and the Regional Execution Group (REG) team.
• Complete administrative duties, including recaps, distributor follow-ups, weekly communications, expense submissions, and scorecard updates.
• Embed and improve efficient ways of working and processes across store managers, distributors, and customers.

Time allocation

• 50% – Driving execution of the region to achieve targets: Track performance vs. KPIs, build corrective action plans, foster a growth-oriented team culture, drive channel activation in Grocery and Convenience, support product development, ensure process adherence, and capture continuous improvement opportunities. Accountable for increased distribution, display activation, and permanent secondary locations.
• 20% – Leading training and execution of assigned distributor partners: Work with managers, field reps, and merchandisers to improve PNC brand execution at retail; attend distributor sales meetings; leverage VIP data for training and development.
• 30% – Owning relationships with third-party distributors, brokers, and agency service providers: Define clear scopes of work, ensure external partners achieve KPIs, build strategic partnerships, and deliver best-in-class presence at industry events and customer meetings.

Requirements

• Bachelor’s degree or equivalent experience.
• 1–3 years of sales experience in the consumer packaged goods industry (preferred), merchandising, direct store delivery, or supplier sales.
• High level of organization and enthusiasm.
• Proficiency in Microsoft Office.
• Skilled at presenting in front of groups.

Skills and mindset

• Willing to travel 50% of the time.
• Proven ability to build and maintain relationships.
• Ability to influence decisions through negotiation, communication, and presentation.
• Develop fact-based recommendations via data analysis.
• Agile learner comfortable with ambiguity.
• Ability to motivate and prioritize.
• Five key capabilities for this role:
  • Thrive in ambiguity and agile learning.
  • Enthusiastic selling.
  • Relationship building.
  • Keen listening and observation.
  • Excellent influencing and negotiation.

Culture fit

You will thrive here if you:

• Want to shape and nurture an amazing work culture.
• Enjoy making people-centric decisions and finding ways to say “yes” to impactful priorities.
• Are comfortable, natural, casual, open, and playful at work.
• Can balance friendliness and vulnerability with professionalism in challenging situations.
• Can focus deeply on projects that drive incremental business growth.

This may not be your ideal role if you:

• Prefer a lot of structure, rules, and uniformity.
• Value order, hierarchy, command, and control management.
• Want to build extensive processes, systems, or governance.
• Discomfort with ambiguity or experimentation.
• Resolve interpersonal situations over email or instant messaging.
• Prefer managing from behind a computer and demonstrating excellence through email.
• Tend to chase non-strategic, shiny objects during the day.

Pay

The expected pay scale for this role is $60,000 to $80,000, varying based on relevant experience, qualifications, geographic area, and internal equity.