District Manager

Position Overview

The District Manager (DM) is responsible for leading multiple Crunch Fitness locations within their market, driving revenue growth, ensuring operational excellence, and delivering an exceptional member experience.

District Manager Responsibilities

• Leadership & Team Development

• Recruit, hire, develop, and retain high-performing General Managers and leadership teams across multiple locations.
• Build a strong pipeline of future leaders through coaching, mentorship, and development planning.
• Provide ongoing performance feedback, address gaps, and ensure accountability at all levels.
• Foster a collaborative, inclusive, and high-performance culture aligned with company values: Resilience, Service, Transformation, and Excellence.
• Lead regular leadership meetings to align on priorities, performance, and development.
• Support a culture of continuous improvement, engagement, and professional growth.

• Sales & Revenue Performance

• Drive district-wide membership growth, lead generation, and retention.
• Lead and motivate teams to consistently achieve and exceed sales targets.
• Execute company sales strategies, promotions, and initiatives to maximize conversion.
• Monitor sales performance metrics and implement proactive actions to improve results.
• Ensure accurate lead tracking, reporting, and execution of sales processes.
• Build community partnerships and support local marketing efforts to increase brand awareness.

• Operations & Execution

• Ensure consistent execution of company policies, SOPs, and operational standards across all clubs.
• Oversee cleanliness, maintenance, safety, and brand presentation.
• Maintain a strong in-club presence, providing hands-on leadership and support.
• Partner cross-functionally with Sales, Fitness, Marketing, HR, IT, and Accounting teams.
• Lead and support new club openings, transitions, remodels, and special projects.
• Oversee district-level pilots and initiatives, evaluating results and recommending scalable solutions.

• Financial & Business Management

• Own district performance against budget, P&L, and key operating metrics.
• Analyze trends, identify risks and opportunities, and implement corrective action plans.
• Maintain fiscal discipline and accountability across the district.
• Provide regular business updates, insights, and strategic recommendations to senior leadership.
• Support decision-making related to staffing, pricing, promotions, and capital investments.

• Member Experience

• Champion a best-in-class, high-energy member experience across all locations.
• Ensure teams consistently deliver exceptional service and engagement.
• Resolve escalated member concerns and implement sustainable improvements.
• Promote a positive, motivating environment for both members and team members.

Required Skills & Experience

• 3–5 years of progressive leadership experience managing multi-level teams, with demonstrated results and increasing scope of responsibility.
• Strong business and financial acumen, including experience managing P&L performance, budgets, and operating metrics.
• Proven ability to recruit, assess, and develop talent, and manage performance effectively.
• Strong analytical skills with the ability to interpret data, identify trends, and take action.
• Excellent communication and interpersonal skills with the ability to influence across levels.
• Working knowledge of labor management, compliance requirements, and employment practices.
• Proficiency with business systems, reporting tools, and Microsoft Office applications.
• Ability to lead through change, ambiguity, and competing priorities.
• Strong planning, prioritization, and time management skills across multiple locations.
• Must reside in the assigned market or maintain consistent in-market presence.
• Ability to work a flexible schedule, including evenings, weekends, and holidays as needed.
• CPR/AED certification (or ability to obtain within 30 days of hire).

Additional Expectations

Successful completion of a structured onboarding program, including training to build operational expertise prior to full district leadership responsibilities.

Senior-level leaders in this role are expected to consistently demonstrate strong judgment, making thoughtful, timely decisions that align with business objectives, people impact, and company values.

Schedule Requirement

This position is designated as a day-shift role. Employees must be available and flexible to work any day of the week, Monday through Sunday, as scheduled by the Company. Work schedules may vary based on business needs.

Compensation (Salary)

$90,000 - $115,000 per year
Potential Annual Bonus of $60,000

Benefits

• Comprehensive Health Coverage – Full-time team members are eligible for medical, dental, and vision insurance.
• Income Protection – Short-term and long-term disability insurance available for full-time employees.
• Additional Coverage Options – Access to a variety of ancillary insurance plans for full-time employees.
• Roth 401(k) Plan – Available to all employees after six months of service.
• Flexible Time Off – Enjoy flexible paid time off (salary employees only).
• Paid Holidays – Company-designated holidays throughout the year for salaried team members.
• Wellness Perks – Complimentary Crunch gym membership for all employees.
• Safety & Certification Support – Free CPR/AED re-certifications provided by the company for all employees.