District Manager

Role Overview

The District Manager is responsible for the overall performance, profitability, and growth of all clubs within their district. This includes driving sales and revenue, ensuring consistent execution of operational and brand standards, and developing high-performing Club Managers and their teams.

Key Responsibilities

• Establish, communicate, and monitor district-wide sales objectives aligned with company goals.
• Drive membership growth, sales, and revenue through coaching, accountability, and execution of best practices.
• Analyze daily, weekly, and monthly sales performance for each club; create action plans with Club Managers to address underperformance.
• Partner with Club Managers to forecast annual, quarterly, and monthly sales goals, adjusting strategies as needed to exceed targets.
• Ensure KPI Scorecards are reviewed weekly and tied directly to team member accountability, coaching, and performance management.
• Champion a sales-first culture, setting high expectations and rewarding achievement.
• Maintain full responsibility for controllable club-level P&Ls across the district.
• Monitor labor hours, payroll costs, supply expenses, and operational budgets to ensure profitability.
• Review controllable expenses with Club Managers weekly; implement corrective actions when overspending occurs.
• Authorize and oversee all refund and supply order requests, ensuring cost efficiency and alignment with budget guidelines.
• Conduct regular financial reviews with Club Managers to build financial acumen and accountability.
• Partner with the Regional Director of Operations (RDO) on strategic initiatives to maximize district profitability.

Leadership, Staffing & Training

• Recruit, hire, and develop high-performing Club Managers; build a strong leadership pipeline by identifying future management talent within clubs.
• Ensure consistent execution of onboarding, training, and development programs for all levels of staff.
• Conduct 30/60/90-day reviews, monthly 1:1's and annual performance evaluations for Club Managers; verify Club Managers complete reviews for their teams.
• Provide consistent coaching, accountability, and disciplinary support for Club Managers to ensure adherence to company standards and expectations.
• Maintain oversight of staffing levels to ensure operational coverage, member experience, and labor efficiency.
• Lead succession planning efforts by preparing Assistant Managers and Team Leaders for promotion.

Operations, Cleanliness & Safety

• Hold Club Managers accountable for completion of all daily cleaning and safety checklists.
• Partner with Facilities to ensure equipment is fully functional, downtime is minimized, and repairs are completed within timelines.
• Verify compliance with all safety policies and procedures, including CPR/AED certifications and incident reporting.
• Conduct monthly BEST Visits & quarterly Brand Excellence Reviews (BER) to evaluate operational standards, service execution, and brand consistency.
• Lead weekly cascade meetings with Club Managers to review KPIs, action items, operational initiatives, and compliance updates.

Member & Employee Engagement

• Ensure Club Managers deliver a Judgement Free Zone® member experience in every club.
• Monitor member feedback through Listen360, hold clubs accountable for timely follow-up, and track resolution.
• Partner with Club Managers to implement recognition programs that celebrate staff achievements and foster positive culture (CORE awards, Kudos recognition).
• Actively engage with members during club visits to gain insight into service quality, cleanliness, and staff engagement.
• Promote strong internal communication by cascading company initiatives and ensuring consistent execution across all clubs.

Administration & Compliance

• Ensure all administrative tasks and HR-related documentation (hiring forms, certifications, payroll) are accurate and timely.
• Verify CPR/AED, tanning, and other certifications are current for all staff, ensuring compliance with local/state regulations.
• Complete Skilled Evaluation of all newly onboarding team members within 30 days of hire.
• Maintain accurate reporting of club KPIs, payroll, and performance statistics for district-level tracking.
• Provide timely and accurate reports to the Regional Director and support leadership.

Requirements

• Proven multi-unit management experience in fitness, retail, or hospitality (district manager or equivalent level).
• Strong sales leadership background with a track record of exceeding revenue and membership growth targets.
• Skilled in training, coaching, and performance management across large teams.
• Ability to analyze data, identify trends, and implement corrective action plans.
• Strong organizational skills with ability to manage multiple priorities simultaneously.
• Excellent communication, leadership, and motivational skills.
• Proficient in Microsoft Office and BI reporting systems.
• CPR/AED certified (or ability to obtain).