District Digital Performance Specialist

About the role

Drive digital transformation and empower dealer success. As a District Digital Performance Specialist, you'll guide a group of dealers in optimizing their digital presence and performance.

Responsibilities

• Act as the primary digital advisor for assigned dealers, driving adoption and success across sponsored digital programs.
• Partner with District Sales and Aftersales Managers to identify opportunities that boost dealer engagement and performance.
• Coach dealers on customer acquisition, retention, and satisfaction through cutting-edge digital strategies.
• Conduct digital assessments, review KPIs, and develop actionable plans to improve results.
• Cook up website customizations, resolve vendor issues, and quarterback technical support requests.
• Lead execution of divisional go-to-market strategies across key digital areas such as Websites & digital advertising, Consumer marketing, Lead management, Service optimization, Social media & reputation management, Digital signage, and more.

Requirements

• Bachelor’s degree and 1–2 years of experience in digital marketing or advertising.
• Working knowledge of SEO, SEM, social media, CRM, and digital retail strategies.
• Strong consulting and relationship-building skills—know how to become a trusted advisor.
• Excellent communication and time management skills in a fast-paced environment.
• Able to travel up to 20% and adapt to varying levels of dealership digital expertise.

Preferred Qualifications

• Automotive or dealership experience.
• Familiarity with Salesforce and performance consulting processes.