Director, Website Marketing

What You'll Do

• Define and own the vision, strategy, and execution of NinjaTrader.com and all sub-brand sites, aligning to company growth goals and establishing the website as a primary driver of customer acquisition and revenue
• Partner with internal teams and external partners to manage and advance SEO and AEO across business units, ensuring alignment across Marketing, Product, Brand, and Engineering on priorities and execution
• Own CRO strategy and champion a culture of experimentation across the website between organic and paid initiatives, building and executing a structured testing roadmap to continuously improve user journeys, funnel performance, and conversion rates
• Lead and develop a high-performing website team spanning technical web development, CRO, and content, setting clear goals, driving accountability, and elevating execution standards
• Pull and synthesize performance reports across organic, CRO, and site health metrics, translating data into clear strategic direction and executive-ready insights
• Support international expansion strategy across 10+ EU markets, including localization, technical SEO, AEO, GEO, and scalable content frameworks to achieve targeted growth outcomes

What You'll Need

• 8+ years of experience in SEO, website marketing, or digital strategy, with a track record of owning end-to-end website strategy and execution
• Proven ability to drive measurable business impact through website initiatives, including organic growth, conversion rate optimization, and funnel performance
• Experience translating strategy into actionable roadmaps and leading complex cross-functional initiatives, with the ability to influence senior leaders and align teams across Marketing, Product, Brand, and Engineering
• Deep expertise in SEO, including technical SEO, site architecture, content strategy, international SEO (hreflang), and emerging areas such as Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO)
• Hands-on experience with CMS platforms and analytics/SEO tools (e.g., GA4, Google Search Console, Semrush, Ahrefs, Screaming Frog), paired with a strong data-driven mindset
• Strong product and program management orientation, with the ability to prioritize effectively and drive execution across multiple workstreams

Bonus Points for

• Experience leading website strategy within fintech, trading platforms, or other highly regulated industries
• Experience scaling international or multilingual web ecosystems across multiple markets

Compensation

The salary range for this role will be $130,000.00 - $180,000.00 USD. In addition, this position will also receive an annual target bonus of 15%. Bonus pay at NinjaTrader is based on individual performance (50%) as well as company/team performance (50%).

Benefits

• Generous PTO
• 7 Paid Holidays Annually + 5 Conditional Holidays Annually
• 1 Service Day Annually
• 401k with 3.5% Company Match
• Paid Parental Bonding Leave
• Health, Vision, Dental Coverage
• Life and Disability Insurance Covered 100% by NinjaTrader