Director, U.S. HCP Marketing – Admilparant (IPF/PPF)

About the role

Bristol Myers Squibb is seeking a strong, hands-on marketer and people leader to shape and execute insight-driven HCP marketing strategies for the launch-stage Admilparant brand in pulmonology. This role is crucial for preparing the US market for a successful launch in Idiopathic Pulmonary Fibrosis (IPF) and Progressive Paraseptal Fibrosis (PPF).

Responsibilities

• Lead and deliver the US Admilparant HCP marketing strategy that prepares the brand for a successful launch in IPF and PPF.
• Translate strategy to execution, build HCP launch blueprint for IPF and PPF (launch timelines, deliverables, cross-functional dependencies and executional milestones), ensuring readiness across messaging, channels, and field enablement.
• Effectively analyze customer, market, and competitive insights to assess and identify prioritized business opportunities for IPF and PPF, ensuring appropriately aligned actionable tactics that support launch and early uptake.
• Partner closely with Medical Affairs and MLR Advisors to develop launch messaging platform and promotional materials.
• In collaboration with Market Access and Patient Services, develop and implement comprehensive access strategy and messaging that is aligned to and supports the US Admilparant launch plan.
• Lead brand efforts to optimize HCP engagement across personal and non-personal channels, working closely with Omnichannel and CASA partners to refine marketing mix and channel selection.
• Partner closely with Patient Marketing team to drive a consistent brand identity and presence.
• Establish strong, collaborative partnerships with Sales and Training teams to ensure effective pull-through of HCP strategy into the field, including launch messaging, tools, and executional readiness.
• Serve as the primary day-to-day lead for HCP agency partners, providing clear direction, feedback, and accountability to ensure rigor in marketing excellence, timelines, and quality of output.
• Support launch readiness reporting, performance tracking, and risk identification, escalating issues and driving course correction to ensure on-time and high-quality execution.
• Partner closely with Global Commercial team on key strategic deliverables, including positioning, messaging architecture, brand campaign, providing US insights and perspective to ensure seamless global to local execution.
• Contribute to the development of a high-performing HCP marketing team, coaching and developing Associate Directors and other team members while reinforcing strong executional standards.

Qualifications and Experience

• BS/BA degree required, 6–8+ years of pharmaceutical experience, with a minimum of 5 years in marketing.
• Previous HCP marketing experience with demonstrated experience in insight mining, message development and marketing analytics, implementing opportunities within brand strategy and driving through execution.
• Demonstrated experience leading launch brands; prior pulmonology/rare disease experience a plus.
• Demonstrated ability to plan, implement and connect interrelated activities across the matrix to deliver impactful results.
• The ability to formulate a winning launch strategy and engage necessary stakeholders to develop a comprehensive plan of action will be critical.
• Prior experience translating complex scientific data into clear HCP messaging and promotional execution.
• Strong ability to effectively drive performance within a matrix organization, with exceptional organizational, interpersonal communication skills and executive presence.
• Competencies include Strategic Brand Planning, Access and Reimbursement, Influencing and Negotiating skills, Market Analytics, Market, Customer and Competitive Insights, Brand and Positioning Management and Decision-Making Skills.

Key Competencies

• Strategic Brand Planning
• Access and Reimbursement
• Influencing and Negotiating
• Market Analytics
• Market, Customer and Competitive Insights
• Brand and Positioning Management
• Decision-Making Skills

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support Programs: BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Work-life Benefits: Paid Time Off, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs, and an annual Global Shutdown between Christmas and New Years Day.