Director, U.S. HCP Marketing – Admilparant (IPF/PPF)
About the role
Bristol Myers Squibb is a company dedicated to discovering, developing, and delivering innovative medicines to tackle serious diseases. Our mission is driven by a purpose-driven culture that fosters collaboration, accountability, and urgency. This role is central to preparing the US market for a successful launch of Admilparant in IPF and PPF, a foundational asset for BMS in pulmonology.
Responsibilities
Lead and deliver the US Admilparant HCP marketing strategy that prepares the brand for a successful launch in IPF and PPF.
Translate strategy to execution, build HCP launch blueprint for IPF and PPF (launch timelines, deliverables, cross-functional dependencies and executional milestones), ensuring readiness across messaging, channels, and field enablement.
Effectively analyze customer, market, and competitive insights to assess and identify prioritized business opportunities for IPF and PPF, ensuring appropriately aligned actionable tactics that support launch and early uptake.
Partner closely with Medical Affairs and MLR Advisors to develop launch messaging platform and promotional materials.
In collaboration with Market Access and Patient Services, develop and implement comprehensive access strategy and messaging that is aligned to and supports the US admilparant launch plan.
Lead brand efforts to optimize HCP engagement across personal and non-personal channels, working closely with Omnichannel and CASA partners to refine marketing mix and channel selection.
Partner closely with Patient Marketing team to drive a consistent brand identity and presence.
Establish strong, collaborative partnerships with Sales and Training teams to ensure effective pull-through of HCP strategy into the field, including launch messaging, tools, and executional readiness.
Serve as the primary day-to-day lead for HCP agency partners, providing clear direction, feedback, and accountability to ensure rigor in marketing excellence, timelines, and quality of output.
Partner closely with Global Commercial team on key strategic deliverables, including positioning, messaging architecture, brand campaign, providing US insights and perspective to ensure seamless global to local execution.
Contribute to the development of a high-performing HCP marketing team, coaching and developing Associate Directors and other team members while reinforcing strong executional standards.
Qualifications and Experience
A BS/BA degree required.
Minimum of 6-8 years of pharmaceutical experience, with a minimum of 5 years in marketing.
Proven track record of insight-driven HCP marketing strategies for launch-stage or complex specialty brands.
Demonstrated experience leading launch brands; prior pulmonology/rare disease experience a plus.
Strategic thinker with a growth mindset, able to balance strategic thinking with operational rigor, and cultivate a collaborative, high-accountability team culture.
Ability to plan, implement, and connect interrelated activities across the matrix to deliver impactful results.
Experience translating complex scientific data into clear HCP messaging and promotional execution.
Prior people-leadership experience with a track record of developing talent and building high-performing teams.
Strong ability to effectively drive performance within a matrix organization, with exceptional organizational, interpersonal communication skills and executive presence.
Compensation Overview
The starting compensation range for this role is $198,130 - $240,083 for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience.
Benefits
Health Coverage: Medical, pharmacy, dental, and vision care.
Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
Work-life Benefits Include: Paid Time Off, US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)), Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays.