Director, Trade Marketing

About the role

amika is a fearless, Brooklyn-born, salon-raised haircare brand and a friend to all hair, hairstylists, the planet, and you. We are rooted in clinical results and are known for our intoxicating scent and superfruit soul, sea buckthorn. As a proud pal to the planet and certified B-Corp, we pledge to reduce our greenhouse gas emissions, waste, and energy to reach Net Zero by 2030.

The Director of Trade Marketing will lead and inspire the Trade Marketing function, overseeing a team of managers responsible for channel marketing, customer programs, and visual merchandising. This role sets the strategic direction for trade marketing in the U.S., aligning efforts with brand marketing, sales, and retailer partners to accelerate growth and strengthen amika’s positioning across all channels.

Responsibilities

• Lead, coach, and develop a team of managers, fostering a high-performing, collaborative culture that drives results.
• Set clear priorities, allocate resources effectively, and ensure execution excellence across trade marketing programs.
• Partner with Sales and Marketing leadership to align team and channels goals with overall business objectives.
• Own the Global Trade Marketing budget, overseeing investments in sampling, promotions, visual merchandising, co-op media, and events.
• Provide strategic guidance to ensure forecasts and plans align with brand priorities, financial objectives, and customer opportunities.
• Define and oversee the annual trade marketing strategy, ensuring alignment with brand campaigns and retailer objectives.
• Guide the team in delivering best-in-class trade programs, including sampling, promotions, customer loyalty initiatives, visual merchandising, and seasonal activations.
• Lead the development of trade insights, using data-driven analysis to identify growth opportunities across accounts and channels.
• Oversee reporting and evaluation of key programs against KPIs, leveraging findings to inform future strategies.
• Serve as the trade marketing lead in senior-level retailer meetings, presenting strategies and results with executive presence.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s degree a plus).
• 8+ years of progressive experience in trade marketing, brand marketing, or channel marketing — preferably in beauty, consumer goods, or retail.
• Proven track record of leading trade marketing strategies that drive measurable sales growth and brand awareness.
• Experience managing and mentoring high-performing teams.
• Strong understanding of retail, distributor, and eCommerce channels, including 360° marketing campaign execution.
• Demonstrated ability to translate global brand strategies into market-relevant trade programs.
• Proficiency in developing and managing budgets, forecasts, and ROI analysis for marketing initiatives.
• Strong analytical skills with the ability to interpret sales and category data to inform strategy.
• Exceptional project management and organizational skills, with the ability to manage multiple priorities and deadlines.
• Excellent communication, presentation, and relationship-building skills for collaboration with internal teams, retail partners, and external vendors.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word); experience with CRM, PIM, or retail marketing platforms is a plus.
• Ability to travel domestically and internationally as needed.

Location and Schedule

The role is based in NYC, with a hybrid schedule. Candidates must be based in and have the right to work in the US.