Director, Ticket Sales | University of Miami

Legends Global and the University of Miami have partnered to oversee athletics ticket sales, customer service, annual fund solicitation and engagement, ticket operations, digital marketing, corporate partnerships, and multi-media rights opportunities. Legends also represents the University in developing campus-wide strategic partnerships, engaging Hurricanes fans and donors, local and regional South Florida businesses, and national brands with unique sponsorship, ticketing, and hospitality options.

About the role

The Director, Ticket Sales is responsible for leading new revenue generation and will oversee Premium Sales, Business Development, and Group Sales. This role involves hiring and retaining staff, building strategy, creating accountability, developing sales talent, and identifying new prospective donors, ticket buyers, corporate prospects, and group opportunities for University of Miami Athletics season tickets, group, premium ticket, donation, and hospitality packages.

This position requires a self-motivated, positive, and experienced sales leader capable of coaching, developing, and holding a team accountable. The role focuses on building relationships, driving revenue, developing staff, and representing Legends and the University of Miami.

Responsibilities

• Lead the Premium Sales, Business Development, and Group Sales teams responsible for offering seating opportunities for Miami Hurricanes Football, Men’s Basketball, Women’s Basketball, and Baseball.
• Develop, implement, and oversee sales strategies to achieve and exceed revenue goals across season tickets, group tickets, premium tickets, donations, and hospitality packages.
• Recruit, hire, train, coach, and develop sales team members while fostering a positive, competitive, team-first culture.
• Coordinate and execute sales initiatives targeting potential customers through prospecting, cold calling, referrals, networking, events, and partnerships.
• Monitor individual and team performance through pipeline reviews, one-on-one meetings, activity tracking, appointment tracking, and revenue forecasting.
• Identify new prospects and lead creative lead generation methods, campaigns, and strategies to drive revenue through ticket and donation offerings.
• Use Salesforce CRM to record, monitor, and evaluate client and prospect interactions, sales activity, pipeline movement, and forecasting.
• Participate in and lead weekly sales meetings, training sessions, and ongoing professional development programs for the sales team.
• Collaborate with University of Miami Athletic Department team members to promote and generate sales for all ticketed events while ensuring a great fan experience.
• Partner with Ticket Operations, Analytics/CRM, Marketing, Membership Service, Hurricane Club, and other internal stakeholders to align sales campaigns, inventory management, and customer communication.
• Assist with pricing, packaging, product development, inventory strategy, and special ticket initiatives as directed by senior leadership.
• Entertain and nurture relationships with current donors, prospects, corporate leaders, and community members through networking events, speaking engagements, prospect sampling at games, seat visits, open houses, and outside meetings.
• Work non-traditional hours, including weekends, events, and game days.
• Accountable for departmental activity levels, appointments, pipeline management, revenue goals, and overall sales performance.

Requirements

• Bachelor’s Degree or equivalent.
• 5+ years of sales experience, preferably in sports, entertainment, hospitality, premium sales, or collegiate athletics.
• Previous experience leading, coaching, or managing sales professionals.
• Experience selling and/or overseeing 5- and 6-figure ticketing, premium, hospitality, and donation deals.
• Proven ability to drive additional purchases, upsell existing donors and ticket holders, and develop new revenue opportunities.
• Excellent professional verbal and written communication skills.
• Ability to maintain a professional image and positive attitude.
• Experience leading a team responsible for a high volume of outbound and inbound phone calls, emails, appointments, and sales activity.
• Assist staff in conducting sales appointments with high-value prospects, donors, and local business leaders in various settings.
• Proficient in using Salesforce CRM to maintain accurate records, evaluate team activity, manage pipeline, and provide revenue forecasting.
• Proven track record of reaching and exceeding team and departmental sales revenue goals.
• Strong leadership, time management, organizational, and coaching skills.
• Optimistic team-first attitude with a competitive desire to excel.
• Ability to work in a team-oriented environment and effectively communicate with C-level clients.

Benefits

• Competitive salary plus bonus opportunities.
• Generous benefits package including medical, dental, vision, life, and disability insurance.
• Paid vacation.
• 401k plan.

Schedule

On-site at the University of Miami Coral Gables, FL. Must be willing to work non-traditional hours, including weekends, events, and game days.

Physical Demands

The physical demands described are representative of those required to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform these functions.