Director, Strategy
PHD · New York, NY · 1 wk ago
OTHR$90k–$215k/yrFull-time
About the role
The Director, Communications Planning, leads the development of brand communications strategies across assigned accounts. Acting as a trusted strategic partner, you'll bring creativity and analytical thinking to solve marketing and business challenges, shaping how brands show up across the media ecosystem. You'll collaborate closely with internal teams and partner agencies to deliver work that connects brand and audience seamlessly. The role requires curiosity, confidence, and a deep understanding of how data, media, and creative intersect to drive results.
Key responsibilities
- Architect the communications 'blueprint', working with partner agencies, and justifying its delivery against client brand and business objectives
- Develop and articulate communications strategies that guide the planning and investment teams toward delivering measurable business outcomes
- Inspire teams and clients alike with how media can creatively bring ideas to life and act as a lever for growth
- Serve as a day-to-day strategic lead and trusted advisor for senior client stakeholders, fostering strong relationships built on collaboration, transparency, and impact
- In partnership with internal and external teams, ensure alignment and integration across disciplines, from creative and media to data and technology
- Measure the effectiveness of communications plans through clear KPIs, connecting media performance to brand and business growth
- Nurture curiosity and excellence within your team
- Embed and advance PHD's proprietary planning tools, including Omni Workflow, to ensure every campaign is insight-led and connected across the planning process
- Mastery and implementation of Omni Workflow across every campaign (PHD's proprietary campaign planning workspace nested within Omni, OMG's leading marketing orchestration and insights platform, uniting every aspect of the business in one connected space and providing a platform for real-time collaboration and campaign building – from research and audience building to channel selection and optimization)
What you'll need to succeed
- 6–7 years of industry experience, with a strong foundation in communications or media planning
- Proven ability to translate brand and business goals into integrated communications strategies
- Experience managing multiple projects and teams simultaneously
- Strong client relationship management skills and confidence engaging senior stakeholders
- A collaborative and empathetic leadership style that encourages growth and curiosity
- Experience leveraging consumer insights to shape strategic recommendations
- Familiarity with the integration of creative, media, PR, and other marketing disciplines
- Solid understanding of advertising, marketing, and media fundamentals — and how media channels work together to influence audiences
- Passion for culture, trends, and human behavior that shape how people connect with brands
- Excellent presentation and storytelling skills to engage and inspire clients and teams
Outcomes we'll celebrate
- Strong client relationships
- Admiring teammates
- Growth-driving media plans
- Industry awards
Pay
Compensation Range: $90,000 - $215,000