Director, Strategic Vendor Marketing
Overview
The Director, Strategic Account Marketing & Growth is a senior marketing leadership role at Ingram Micro, responsible for driving growth and performance across the U.S. vendor portfolio. This role leads strategy, execution, and optimization of account-based and portfolio marketing initiatives.
About the Role
This position serves as a key partner to sales, category, and vendor leadership, positioning marketing as a strategic growth driver across the organization. The role balances vendor-specific initiatives with integrated, portfolio-wide programs, ensuring consistency and scalability in marketing execution while enabling tailored approaches for key accounts.
Responsibilities
Lead the marketing strategy across Ingram Micro’s U.S. vendor portfolio, establishing priorities, frameworks, and standards.
Define segmentation and prioritization models across strategic, growth, and long-tail vendor partners.
Ensure consistency and scalability in marketing execution while enabling tailored approaches for key accounts.
Own portfolio-level marketing performance, with accountability for revenue contribution and growth.
Translate vendor joint business plans into coordinated, multi-channel marketing strategies.
Continuously evaluate and adjust investment strategies to maximize performance.
Develop and advance new vendor investment opportunities by identifying portfolio whitespace, elevating strategic funding conversations, and aligning incremental investment to high-impact growth priorities.
Define strategy and governance for MDF, co-op, and internal marketing investments.
Establish clear allocation frameworks, approval processes, and performance expectations.
Ensure consistent measurement standards across account marketing.
Own marketing’s contribution to margin growth, profitable revenue, and portfolio performance.
Align closely with sales, category, and finance teams to prioritize high-value opportunities that improve margin contribution.
Partner with sales and category leaders to shape vendor investment strategies, prioritize high-value opportunities, and translate incremental funding into measurable commercial outcomes.
Establish KPIs tied to margin impact, ROI, pipeline quality, revenue conversion, and sales velocity.
Leverage data and insights to optimize spend, rebalance investment, and scale programs that deliver measurable business return.
Serve as the senior marketing partner to vendor, sales, and category leadership.
Influence joint business planning, investment decisions, and growth strategies with key partners.
Engage vendors and internal leadership in strategic investment conversations that expand funding opportunities, strengthen joint business plans, and create new avenues for growth.
Elevate marketing’s role as a strategic growth lever across the business.
Lead and develop a high-performing marketing accounts team.
Foster a results-driven culture focused on accountability, innovation, and continuous improvement.
Drive alignment across digital, campaigns, field marketing, events, and partner programs.
Simplify execution models and remove operational silos to improve effectiveness.
Provide portfolio-level visibility into performance, ROI, and growth metrics.
Requirements
Bachelor’s degree in Marketing, Business, or a related field; MBA preferred
10+ years of experience in B2B marketing, with a focus on channel, partner, or vendor marketing
5+ years of leadership experience managing high-performing marketing teams
Proven experience managing multi-account or portfolio-based marketing strategies
Strong financial acumen and experience managing marketing budgets, MDF, or co-op funding
PREFERRED: Experience in technology distribution, IT channel, or partner ecosystem environments
Demonstrated success aligning marketing strategies to revenue and sales outcomes
Experience working closely with sales, category management, and vendor partners
Strong understanding of demand generation, partner marketing, and go-to-market strategies
Experience building scalable frameworks across complex, multi-vendor environments
Qualifications
Proven track record of driving growth and performance through strategic marketing initiatives
Ability to balance vendor-specific initiatives with integrated, portfolio-wide programs
Strong financial acumen and experience managing marketing budgets, MDF, or co-op funding
Experience in technology distribution, IT channel, or partner ecosystem environments
Success in aligning marketing strategies to revenue and sales outcomes
Experience working closely with sales, category management, and vendor partners
Strong understanding of demand generation, partner marketing, and go-to-market strategies
Experience building scalable frameworks across complex, multi-vendor environments
Benefits
U.S.-based employees have access to healthcare benefits, paid time off, parental leave, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, and wellbeing benefits, among others.
Pay
The typical base pay range for this role across the U.S. is USD $155,700.00 - $272,500.00 per year.
Schedule
N/A