Director of Strategic Marketing

Job Summary

Join the electrifying world of Miami Valley Gaming in Lebanon, OH, as our Full Time Director of Strategic Marketing! This is your chance to lead dynamic marketing initiatives that captivate our guests and elevate their gaming experience. Collaborate with a passionate team in an energetic onsite environment that thrives on creativity and fun.

Responsibilities

• Spearhead the property’s customer strategy and database marketing initiatives, driving profitable growth through innovative advertising and community-focused marketing efforts.
• Develop and lead effective segmentation and targeting strategies, collaborating with HR and other departments to enhance engagement initiatives.
• Oversee the Database Marketing, Advertising, Creative, and Community Outreach functions, partnering closely with the Director of Casino Marketing.
• Create comprehensive advertising strategies across multiple channels, ensuring maximum ROI and customer interaction.
• Bolster brand presence in the community through impactful outreach and partnerships, ensuring alignment with our core values.
• Focus on analytics, performance measurement, and compliance with gaming regulations to create extraordinary experiences and make a lasting impact in the gaming industry.

Qualifications

• Strong public relations and customer service skills.
• Prominent track record in developing and executing successful marketing strategies that drive revenue growth and enhance brand awareness.
• Deep understanding of casino industry trends, consumer behavior, and competitive dynamics.
• Strategic and analytical thinker with a data-driven approach to decision making and problem solving.
• Strong business acumen and financial literacy with experience managing marketing budgets and resources effectively.
• Bachelor’s degree in Marketing, Advertising, Communications, Finance, Business, or a related field preferred.
• Five to seven years of progressive senior marketing leadership experience within the casino/hotel industry or a related entertainment or hospitality environment with direct accountability for revenue generation and growth performance.
• Advanced expertise in CRM and database marketing leveraging segmentation, predictive modeling, and reinvestment optimization to drive profitable player growth; strong analytical fluency with marketing performance dashboards, reinvestment ratios, ROI metrics, and control group testing methodologies.
• Prior casino marketing experience strongly preferred.
• Proficiency with Microsoft Office, CRM platforms, marketing automation tools, and business intelligence/reporting systems (e.g. Tableau, Power BI).

Benefits

• Medical
• Dental
• Vision
• 401(k)
• Life Insurance
• Health Savings Account
• Flexible Spending Account
• Paid Time Off
• Employee Discounts