Director of Strategic Marketing and Communications

Responsibilities

• Serves as the lead marketing and communications executive, articulating the school’s vision and image across all media to ensure a consistent, positive brand and message of excellence
• Plans, designs, and executes production of all print and Web-based publications and communications for the school, to include though not limited to social media, online presence, admissions and camp materials and other brochures, articles for local press, photos and videos
• Serves as editor of Tabor Today Magazine
• Supports the Advancement and Admissions Offices, as well as the offices of the Head of School, Academics, and school-wide administration and programming
• Develops a practical and strategic marketing and communications plan to identify strengths, weaknesses, and opportunities; and to more clearly articulate and advance the Tabor brand identity, broaden awareness of its academic and other programs, and support departmental growth objectives
• Anticipates and identifies new opportunities, challenges, and emerging issues to be imminently faced by the school and makes recommendations for action
• Independently activates and implements approved plans with existing assets, and makes proposals for additional assets where necessary, coupled with relative measurement and adaptation strategies
• Directs all staff engaged in marketing/communications activities to ensure a coherent internal and external set of messages and communications platform
• Makes recommendations to leadership relative to staffing and periodic interdepartmental collaboration in pursuit of shared goals
• Directs SMAC team and the Archivist/Archives

Qualifications

• Minimum Qualifications: 10+ years relevant experience with proven track record for success, management experience preferred; master’s degree in marketing, English, communications, business administration, or a related field; current certifications in digital marketing desired
• Required Skills And Abilities: collaborative professional approach to work, marketing and communications acumen, accountability, strategic thinking, ability to make recommendations with measurement strategies and contingency plans, exceptional written, oral, interpersonal, and presentation skills, appreciation and understanding of Tabor Academy’s mission and values, ability to adapt behavior to function effectively in the school’s culture, commitment to education and continuous learning

Pay

Salary Range: $130,000 - $160,000

Contact Information

To Apply: Electronic materials only, please. If interested, please send cover letter and resume to employment@taboracademy.org with “Director of SMAC” in the subject line.