Director, Solution Marketing

Responsibilities

• Define and guide clear, differentiated messaging and positioning for Hyland's industry solutions in partnership with product management and cross-functional stakeholders.
• Lead go-to-market strategy, including segmentation, ideal customer profiles, and persona-based messaging.
• Plan and execute product and solution launches with cross-functional alignment across product, sales, and demand generation teams.
• Build, lead, and develop a high-performing team of solution marketers, fostering accountability, collaboration, and continuous improvement.
• Identify industry trends, customer needs, and competitive insights to inform strategy and positioning.
• Partner with product, sales, demand generation, and customer success teams to drive pipeline growth and revenue outcomes.

Role Essentials

• 10+ years of experience in B2B product or solution marketing, including team leadership.
• Strong ability to translate product capabilities into clear, meaningful customer value with measurable business outcomes.
• Excellent written and verbal communication skills with a track record of delivering high-quality work under tight timelines.
• Proven ability to collaborate effectively and lead through influence across a large, matrixed organization.

What We'd Like to See

• An MBA or other advanced degree (a plus).
• Experience engaging with industry analysts and shaping market perception (a plus).
• A background in content management, process automation, collaboration, or related enterprise software markets (a plus).
• Demonstrated success building, coaching, and scaling high-performing marketing teams (a plus).
• Familiarity with modern marketing tools, technologies, and best practices (a plus).