Director of Product & Solution Marketing

Responsibilities

• Establishing a portfolio messaging and positioning framework that contributes to a value-based sales methodology
• Identifying value drivers addressed by a defensible and differentiated value proposition
• Determining user and buyer personas, purchase motivators, competitive landscape intelligence, and critical use cases
• Contributing key content for innovative campaigns that drive product adoption, demand generation, and supports the retention and expansion of existing customers as well as the acquisition of new logos
• Creating rich and dynamic content that educates prospects, customers, and partners
• Developing relevant content such as case studies (written and video), marketing videos, blog posts, fact sheets, product cards, webinars, etc.
• Serving as a thought leader, spokesperson, and evangelist for the company
• Promoting the vision, mission, and strategy in the field and at industry events
• Establishing the mechanism for measuring the adoption and effectiveness of portfolio content directly tied to partner and sales force readiness and website performance

Requirements

• 12 – 15 years of professional experience with at least 5 years in Product Marketing
• A leader, a coach, and an individual contributor, unafraid to dig in and contribute to achieving results
• Coachable and self-motivated – intellectually curious, demonstrating critical thinking and creative problem solving
• Advanced or bachelor’s degree from an accredited college/university in business or marketing preferred or equivalent sales and marketing experience
• Experience with Sirius Decisions Product Marketing or Pragmatic preferred
• Experience managing portfolio lifecycle management in partnership with product management, specifically leading launch readiness and execution

Benefits

Mitel offers a comprehensive benefit program which includes:

• Affordable Medical, Dental, Vision, Life and Disability Insurance
• Matching 401(k) plan
• Paid time off (holiday, vacation and sick)
• Employee Assistance Program
• Reward and Recognition Programs

Benefits may vary based on full-time or part-time employee status.