Director, Product & Solutions Marketing

Responsibilities

• Lead, coach, and develop a team of product and solutions marketers, establishing priorities, performance expectations, and development plans.
• Define and oversee product and solutions marketing strategies across assigned portfolios to support commercial objectives and market opportunities.
• Partner with sales leadership to identify enablement priorities and guide development of sales tools, competitive intelligence resources, buyer-facing content, and ROI models.
• Direct delivery of sales enablement programs and training initiatives that improve seller effectiveness and strengthen product positioning.
• Guide collection and analysis of competitive intelligence, industry trends, client insights, and sales feedback to inform strategic recommendations.
• Develop value propositions, messaging frameworks, and positioning strategies that resonate with healthcare leaders and decision-makers.
• Lead cross-functional go-to-market planning for new and enhanced solutions, ensuring alignment with product strategy and business objectives.
• Oversee development of market-facing content, including case studies, white papers, solution narratives, executive presentations, and thought leadership materials.
• Evaluate marketing effectiveness through performance metrics, adoption data, and stakeholder feedback, adjusting strategies to improve outcomes.
• Build scalable processes, tools, and best practices while fostering a collaborative, high-performing team culture.

Qualifications

• Relevant degree preferred in marketing or related field.
• 7 or more years of relevant experience required.
• People leadership experience required.
• Experience leading product marketing, solutions marketing, or go-to-market functions within healthcare, healthcare technology, SaaS, analytics, or related industries.
• Demonstrated success developing product positioning, messaging strategies, sales enablement programs, and commercial growth initiatives.
• Strong knowledge of healthcare market dynamics, client buying behaviors, and competitive landscapes.
• Experience partnering with executive leaders and influencing cross-functional business decisions.
• Exceptional strategic thinking, analytical, communication, and presentation skills.
• Ability to translate complex technical concepts into compelling client-focused value propositions.
• Experience leveraging market intelligence, performance metrics, and customer insights to drive business outcomes.

Pay

The estimated hiring range for this role is $102,400.00 to $179,000.00. This position is also incentive eligible.

Schedule

Details on the schedule are not specified in the job posting.