Director, Social Media - Dunkman

We need to output HTML fragment with sections: About the role? Actually we need to use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must include only sections that have real specific content. The posting includes: Who We Are (company description), Why Authentic (culture), What You’ll Do (responsibilities), What You’ll be Working on (more details), Must Haves (requirements/qualifications), Preferred Experience (skills/preferred), Additional Notes (maybe more notes), Primary Location Salary Range: $100,000 - $120,000 (pay). Also Up to 40% travel (maybe schedule? Actually travel is not schedule but could be part of responsibilities? It's a note about travel). There's no explicit Benefits section. There's no explicit Schedule beyond travel? Not given. So we should include sections: About the role (maybe combine Who We Are and Why Authentic? Actually "About the role" could be description of role? But we have "Who We Are" and "Why Authentic" which are company overview. Could treat as About the role? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to decide which headings to use based on content. We have content for: - About the role: could be a brief summary of the role? The posting includes "What You’ll Do" and "What You’ll be Working on". That's responsibilities. So we could have a section "About the role" with a brief paragraph summarizing the role (maybe from "This is a foundational role with real ownership..."). - Responsibilities: detailed list from "What You’ll be Working on" bullet points. - Requirements: "Must Haves" list. - Qualifications: maybe same as Requirements? Could combine? But we can have both Requirements and Qualifications if distinct. The posting has "Must Haves" (requirements) and "Preferred Experience" (preferred qualifications). So we can put Requirements = Must Haves, Qualifications = Preferred Experience? Or Skills = Preferred Experience? The instruction list includes Skills as a possible heading. We could put Skills for Preferred Experience. But we also have Qualifications maybe for Must Haves. Let's decide: - Requirements: Must Haves (mandatory). - Qualifications: Preferred Experience (preferred). - Skills: maybe we could extract specific skills like "Adobe Creative Suite", "production workflows", etc. But Preferred Experience already includes those. Could treat Skills as Preferred Experience. - Pay: Salary Range. - Schedule: maybe travel note? Not exactly schedule. Could include "Up to 40% travel" as part of Schedule? But schedule usually refers to work hours, remote, etc. Not given. So we should not create Schedule section if no specific content. The instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. We have Pay (salary range). We do not have explicit Schedule. So omit Schedule. - Benefits: not stated, omit. Thus sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Pay. We need to preserve all substantive information, not invent or summarize away detail. Use

• for any list of duties/requirements/benefits. Use

  for prose. We must not repeat job title as heading. Not include Job ID etc. Remove boilerplate like EEO, fraud alert, privacy policy, etc. Also remove navigation, cookie, legal, etc. Also remove "For more information, visit corporate.authentic.com." etc. Also remove "Follow Authentic on LinkedIn, Instagram and WeChat." etc. Also remove "Fraud Alert..." etc. Also remove EEO statement. Also remove "To access Authentic' s Privacy Policy..." etc. We need to keep all substantive info: company description (Who We Are), Why Authentic (culture), What You’ll Do, What You’ll be Working on, Must Haves, Preferred Experience, Additional Notes (maybe includes notes about hands-on, ambiguity, etc.), Primary Location Salary Range. We also have "Up to 40% travel" which is a note; could be placed under Responsibilities or Additional Notes. Probably under Responsibilities as a bullet? It's a condition. Could be its own bullet under Responsibilities. We need to ensure we don't lose any substantive info. Let's extract sections: About the role: Could combine "Who We Are" and "Why Authentic" and maybe the introductory paragraph about role being foundational. But "About the role" heading likely expects a description of the role, not company. However we have no explicit "About the role" paragraph besides the role description: "This is a foundational role with real ownership. You will be responsible for building the league’s voice, scaling its audience, and turning content into reach, relevance, and revenue. The Director of Social Media will lead all social strategy, content planning, and platform execution for Dunkman League." That's from "What You’ll Do" intro. So we can put that as About the role. Responsibilities: the detailed list under "What You’ll be Working on" plus maybe the travel note. Requirements: Must Haves list. Qualifications: Preferred Experience list. Skills: maybe we could separate technical skills from Preferred Experience? But Preferred Experience includes "Experience in sports, media, or live events", "Existing relationships with social media platforms", "Working knowledge of Adobe Creative Suite including Premiere and Photoshop", "Understanding of production workflows and content capture". Those are skills/experience. Could treat as Skills. Pay: Salary Range. We also have Additional Notes: "This role requires someone who is hands on, accountable, and driven Comfortable with ambiguity, enthusiasm for building from scratch, and the drive to turn passion into action If you want to build something, move fast, and be part of creating a new category in sports, this is the opportunity This role is an individual contributor and would have access to our in-house tools and external agency partners". This could be placed under Qualifications or Skills? It's more about attributes. Could be part of Requirements? But it's not a must-have; it's more like "Additional Notes". Could be its own section? But we don't have a heading for Additional Notes in allowed list. Could fold into Qualifications or Skills as prose. Probably best to add a

  under Qualifications or Skills? But we need to preserve all substantive info; we can add a

  after Qualifications summarizing those notes. Let's structure:

  About the role

  This is a foundational role with real ownership. You will be responsible for building the league’s voice, scaling its audience, and turning content into reach, relevance, and revenue. The Director of Social Media will lead all social strategy, content planning, and platform execution for Dunkman League.

  Responsibilities

  • Own and lead Dunkman’s social media strategy across all major platforms including Instagram, TikTok, YouTube, X, Snapchat, and Facebook
  • Build and manage content calendars, posting cadence, and platform-specific strategies that you will then be responsible for implementing
  • Oversee creation of platform-specific social content, including short-form video, graphics, photography, copy, memes, highlights, and behind-the-scenes storytelling
  • Lead real-time social coverage during live events, including highlight distribution, fan interaction, reactive posting, and issue escalation when needed
  • Identify trends across sports, culture, and social media and act on them quickly
  • Lead community management, commenting, and engagement across all social platforms
  • Collaborate closely with team on aggregating announcement details for press releases and managing timelines for distribution of these announcements across social
  • Develop original content concepts, campaigns, and social-first storytelling formats
  • Collaborate with production and design teams to create and optimize content for distribution
  • Work with wider integrated marketing team to feed into all corporate trackers, analytics process, and weekly/monthly/quarterly reporting
  • Understand commercial relationships with all league sponsors and integrate contractual and organic support into content plans and posting cadence; develop custom reporting for all individual sponsors and league partners
  • Work directly with athletes to capture authentic, high impact content
  • Ensure all content is built for performance, engagement, and monetization
  • Track performance and continuously refine strategy based on data, translating insights into actionable recommendations that improve content performance and audience growth
  • Present ideas and campaigns clearly to executives, sponsors, and partners
  • Maintain relationships with social media platforms when needed
  • Operate effectively in fast moving environments where priorities shift and timelines are tight
  • Collaborate creators and partners to expand reach through coordinated content, influencer activations, and cross-promotional opportunities
  • Partner with Authentic Brands Group’s social and influencer marketing teams to identify cross-brand social opportunities within Authentic’s brand portfolio
  • Partner with Authentic corporate communications team on rolling out social milestones across company and executive social channels, newsletters, and email comms
  • Up to 40% travel, including attendance at live events, production activities, meetings, and other business-related engagements

  Requirements

  • A minimum of 5 years of experience in social media, digital content, or a related field
  • Deep understanding of all major social platforms including algorithms, trends, and monetization
  • Proven track record of growing audiences and driving engagement through content
  • Strong instincts for what works and the ability to execute quickly
  • Highly organized and detail-oriented with demonstrated success meeting deadlines in a fast-paced environment
  • Strong communicator who is comfortable working with executives, athletes, and partners
  • Self-starter with leadership ability and a high standard for execution
  • Able to adapt quickly and problem solve in real time
  • Demonstrated success designing and driving strategy while also rolling up your sleeves to implement
  • Passion for sports, culture, and content

  Qualifications

  Preferred experience includes:

  • Experience in sports, media, or live events
  • Existing relationships with social media platforms
  • Working knowledge of Adobe Creative Suite including Premiere and Photoshop
  • Understanding of production workflows and content capture

  This role requires someone who is hands on, accountable, and driven; comfortable with ambiguity, enthusiastic about building from scratch, and driven to turn passion into action. It is an individual contributor role with access to in‑house tools and external agency partners.

  Skills

  Maybe we could list specific skills like Adobe Creative Suite, production workflows, etc. But we already covered them in Qualifications. To avoid duplication, maybe we can omit Skills section. But we need to include only when posting has real specific content. We have skills content; we could put them under Skills instead of Qualifications. However Qualifications already captures preferred experience. Let's decide: Use Qualifications for preferred experience, Skills for technical skills like Adobe Creative Suite, production workflows. But the posting lumps them together. To avoid duplication, we could combine them into Qualifications and omit Skills. The instruction: prefer a few substantive sections over many thin ones. So better to have fewer sections. So we can drop Skills. Thus sections: About the role, Responsibilities, Requirements, Qualifications, Pay. Pay: Salary Range.

  Pay

  Salary Range: $100,000 - $120,000

  We also have Primary Location? Not given explicitly; just "Primary Location Salary Range:" maybe location is unspecified. So