Director, Social Media

About the role

McDonald’s is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily. We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald’s remains one of the world’s leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world. At McDonald’s, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good: good for our customers, people, industry and planet. We also offer a broad range of outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Can I get uhhhhhhhhhh… one growth-minded Social Media and Creator Marketing Director to lead one of the most influential brands on the internet?This is McDonald’s social. It’s the job that makes you famous at every party you walk into, and also the job where you’ll read 1,625 comments about the Grimace Shake before your coffee kicks in. Fans will still ask you about getting their hands on McNugget Caviar and remind you daily that the McRib exists (we have nothing but respect for this legend). The DMs begging for all-day breakfast are simply part of your daily routine.If you know how to turn a brand into a cultural main character, keep reading.

Responsibilities

• Setting the strategy and creative vision for our most important social campaigns, organic and paid, across every platform in the US business.
• Building culture-led campaigns and always-on activations that earn mass attention, not just impressions.
• Defining our creator strategy alongside our PR and Media teams, leading with genuine fans of the brand and building an always-on creator collective.