Director, Social Media

We need to output HTML fragment with sections: About the role? The posting includes description. We need headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections with real specific content. No job title heading. No Job ID. Remove boilerplate like EEO, legal, etc. Also remove application instructions. Keep substantive info. We need to parse the posting: It starts with "We're on the lookout for a creative, strategic, and culturally curious Director of Social Media to shape how Warby Parker shows up online every day." That's like an intro. Could be "About the role". Then "What you'll do:" list of responsibilities. Then "Qualifications" list. Then benefits sections. Also mention compensation: "In compliance with local and state requirements, Warby Parker is committed to pay transparency. We offer a comprehensive compensation package that includes not only a competitive base salary/hourly rate but also variable compensation for eligible employees. For applicable postings, the range listed is a good faith estimate of the compensation for this position at the time of posting. Final compensation is thoughtfully determined by a variety of factors, including the candidate's qualifications, experience, internal equity, and relevant market data. For applicable postings, non-exempt employees are eligible for overtime pay if you are required to work more than 40 hours in a workweek." No specific salary range given. So we cannot create Pay section because no specific numbers. So we omit Pay. Schedule: Not mentioned. So omit Schedule. Benefits: There's a list of benefits for full-time and part-time. So we can include Benefits section with that list. Skills: Not explicitly separate; qualifications cover skills. Could combine Qualifications and Skills? But we need to follow headings only if content exists. Could have Qualifications section with the list. Skills maybe not needed. We need to use

for section headings. Use

• for any list of duties/requirements/benefits. Use

  for prose. We must preserve all substantive information, not invent or summarize away detail. So we need to keep the details exactly as given, but we can format. We need to remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Also remove lines like "Not on the Office of Inspector General's List of Excluded Individuals/Entities (LEIE)"? That's a qualification? It's a requirement: "Not on the Office of Inspector General's List of Excluded Individuals/Entities (LEIE)". That's substantive, keep. Also remove lines like "In compliance with local and state requirements, Warby Parker is committed to pay transparency..." That's about compensation but no range; we might keep as prose under Benefits? Actually it's about compensation transparency. Since we are not making Pay section, we could include that as a paragraph under Benefits? But it's about compensation, not benefits. Could be a separate "Compensation" but we don't have Pay section because no range. However we could still include a paragraph about compensation policy under Benefits? Might be okay to include as a

  under Benefits? But better to have a separate section "Compensation" if we have content. The instruction says include Pay section only when posting actually states them. It does state compensation package but no range. It says "We offer a comprehensive compensation package that includes not only a competitive base salary/hourly rate but also variable compensation for eligible employees." That's substantive. So we could create a Pay section with that prose. The rule: "never create Pay/Schedule/Benefits sections unless the posting actually states them." It does state compensation package, so we can include Pay section with that prose. Even though no numbers, it's still stating compensation. So we include Pay section. Similarly, Benefits section we have. Schedule: not mentioned, so omit. Now we need to decide sections: About the role (intro), Responsibilities (What you'll do), Qualifications (including the list), Benefits, Pay. We could also include Skills but it's covered. We must not repeat job title as heading. Now format. We need to extract the intro prose: "We're on the lookout for a creative, strategic, and culturally curious Director of Social Media to shape how Warby Parker shows up online every day. In this role, you'll set the vision for our social channels and communities, bringing together sharp strategy, exceptional editorial judgment, and deep platform expertise to make Warby Parker impossible to scroll past. You'll translate everything that makes Warby Parker, including our point of view, design sensibility, expertise, wit, warmth, and commitment to doing good, into a distinctive social presence. You'll originate ideas, understand what works on each platform, and know when to join (or sit out) a social conversation-or when there's an opportunity to start one of our own. You'll build a social presence that does more than generate engagement.- it'll earn attention, strengthen affinity, and give people more reasons to love the brand. This is the perfect role for someone who genuinely loves and understands Warby Parker, has a social-first creative eye and strong point of view, and instinctively knows both what feels right for the brand and what people will care about next. You'll have your finger on the pulse, plus the strategic and operational chops to turn great ideas into meaningful results. You in? Read on!" We can keep that as About the role prose. Now Responsibilities: after "What you'll do:" there is a long list of bullet-like sentences but not formatted as list. We need to turn into

  • . We need to split each sentence that starts with a verb. Let's extract: - Own Warby Parker's organic social media content, community, and engagement strategy across current and emerging channels, setting the vision for how the brand shows up across every platform, format, and cultural moment - Partner with the VP of Brand Marketing to translate the brand messaging into a clear, consistent social point of view that builds awareness and cultural relevance - Develop a social content strategy that brings Warby Parker's brand story to life through distinctive, engaging, and useful content - Define the role of each social channel and ensure content is created for the way people use each platform, whether it appears on Warby Parker's own channels or through creator partnerships - Maintain a sharp read on the competitive landscape and ensure Warby Parker occupies the white space between expert authority and cultural relevance - Lead and develop the Social Media Manager of Community, setting clear direction and shared accountability for bringing the social content and community strategy to life - Oversee social listening, community monitoring, and competitive analysis, ensuring emerging issues are identified early, escalated appropriately, and addressed in close partnership with the Communications team - Partner closely with the Brand Design team to bring the social strategy to life-providing social-first creative briefs, directional feedback, and editorial guidance. - Partner closely across brand marketing, product strategy, paid media, and retail marketing teams to ensure a cohesive owned/earned approach to campaigns, launches, and always-on storytelling. - Collaborate with the Senior Manager of Influencer Partnerships on creator strategy and talent partnerships, bringing Warby Parker stories to life across brand and creator channels - Bring Warby Parker's brand voice to life on social, writing and editing sharp, distinctive copy and captions that feel true to the brand and native to each platform - Define, own, and report on organic social performance across awareness, reach, engagement, community growth, and other evolving indicators of success - Turn performance insights, audience behavior, and platform changes into action, continually refining the strategy to create content that is unmistakably Warby Parker and built to perform - Partner with the Growth team to identify high-performing organic and creator content that can be extended through paid media, including whitelisting opportunities - Present social performance insights and recommendations to senior leadership with clarity, confidence, and a clear path forward - Stay ahead of platform updates, creator economy trends, cultural shifts, and evolving social media guidelines and best practices We need to keep the exact wording. Ensure no stray hyphen at end of first bullet: "engagement.- it'll earn" Actually original: "You'll build a social presence that does more than generate engagement.- it'll earn attention, strengthen affinity, and give people more reasons to love the brand." There's a hyphen then line break. We'll keep as "engagement.- it'll earn attention, strengthen affinity, and give people more reasons to love the brand." That's part of the intro, not responsibilities. So fine. Now Qualifications: after "Qualifications" heading we have list: - 9+ years of experience in social media, including at least three years leading social strategy and managing teams for a consumer-facing brand - Deep, hands-on platform expertise, including, but not limited to, Instagram and TikTok, with an instinctive understanding of what makes content feel native to each platform and how brands can participate meaningfully in its communities - A proven ability to develop and lead an integrated content and community strategy across owned social channels, connecting the dots rather than treating each channel in isolation - Demonstrated success in originating social-first content ideas and translating them into clear, compelling creative briefs-providing direction and feedback from initial concept through final execution - A thoughtful people manager and trusted cross-functional partner who gives clear feedback, builds strong relationships, and creates room for people to grow - Experience managing social budgets and external resources, including content production, freelancers, creators, agencies, and technology vendors, while delivering high-quality work on time and within scope - An entrepreneurial mindset, a strong creative point of view, and excellent editorial judgment, with the ability to originate ideas and clearly articulate the strategy behind them - Strong project management and communication skills, with high standards for operational excellence across budgets, calendars, timelines, and workflows - Adaptable and steady, with the ability to manage multiple priorities and respond thoughtfully as opportunities and business needs evolve - Not on the Office of Inspector General's List of Excluded Individuals/Entities (LEIE) We need to keep each as
  • . Now Benefits: we have two lists: full-time and part-time. We can combine into one list? Better to keep separate headings? But we only have Benefits section. Could include two sub-lists with

    describing full-time and part-time. But we must use

    • for any list of duties/requirements/benefits. So we can make a single list combining all benefits, but we need to preserve distinction? The instruction: preserve ALL substantive information; do not invent or summarize away detail. If we combine, we lose the distinction between full-time and part-time. Might be okay if we still list all items; but we lose the labeling. Could add a

      before list: "Some benefits of working at Warby Parker for full-time employees:" then list. Then another

      for part-time then list. That preserves info. Thus Benefits section:

      Benefits

      then

      Some benefits of working at Warby Parker for full-time employees:

      then
      with items: Health, vision, and dental insurance; Life and AD&D Insurance; Paid sick leave; Paid Holidays; Vacation days per year; Retirement savings plan (401(k)); Parental leave (non-birthing parents included); Short-term disability; Employee Stock Purchase Plan; Employee Assistance Program (EAP); Bereavement Support; Optical Education Reimbursement; Free eyewear; And more (just ask!). Then

      Some benefits of working at Warby Parker for part-time employees:

      then
      with items: Employee Assistance Program (EAP); Employee Stock Purchase Plan; Free eyewear; Paid sick leave; And more (just ask!). We need to keep the exact phrasing: "Health, vision, and dental insurance" etc. Also note the footnote numbers like "1" after some items. The original includes superscript numbers like "1Paid Holidays1". Actually they wrote: "Paid sick leave1Paid Holidays1Vacation days per year1". That seems like formatting glitch. We need to preserve substantive information; we can ignore the numbers as they are likely formatting artifacts. But we should keep the benefit names. The numbers might be referencing footnotes later. The instruction